Director, Sales

Position Description

At Service Trade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a Director, Sales who’s excited to make an impact. In this role, you will be responsible for leading a high-performing team of experienced Account Executives focused on SMB through mid-market level clients. Reporting to the VP of Sales, you will play a critical role in driving revenue growth, optimizing the sales process, and elevating team performance as we scale.

You’ll partner cross-functionally with Marketing, Rev Ops, Product, and Customer Success to refine our go-to-market motion and ensure our Fire & Life Safety vertical is positioned for sustainable, long-term growth. This role is ideal for a strategic, metrics-driven sales leader who thrives in fast-paced environments and is excited by the opportunity to build and scale within a high-growth SaaS business.

You will be responsible for coaching and developing sales professionals to engage with prospects, introduce Service Trade, gain an understanding of their business and growth goals and help generate qualified opportunities to move through the sales funnel. We are looking for a smart, competitive, career-oriented professional who wants to impact the growth of our business and of our customers.

You’ll belong here from the start.

We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

On the Sales team, you’ll have the opportunity to shape the future of our business and leave a lasting impact. You won’t just be managing a team; you’ll be mentoring experienced reps through complex, high-stakes deals, crafting innovative sales strategies, and influencing the trajectory of our Corporate segment at a critical moment in our growth journey.

• You’re a sales leader at heart with a passion for building, coaching, and developing high-performing teams. You've led sales teams that consistently exceed targets and thrive in high-growth SaaS environments.
• You have experience selling into mid-market or enterprise organizations, with a deep understanding of complex sales cycles, multiple stakeholders, and value-based selling.
• You’re data-driven, but not data-obsessed—you know how to use metrics to inform your strategy while keeping people at the center of the process.
• You take pride in driving process excellence, from pipeline generation to forecasting accuracy and deal execution. You bring structure to scaling organizations while maintaining agility.
• You’re a cross-functional collaborator, able to work seamlessly across teams to improve the buyer journey and influence product, marketing, and GTM strategy.
• You’ve seen what great looks like and have the scars (and stories) to prove it. You’re not afraid to roll up your sleeves and iterate quickly.
• Most of all, you're customer-obsessed, intellectually curious, and motivated by solving real business problems with elegant SaaS solutions.

• Provide strategic oversight and execution of day-to-day sales operations for the Fire & Life Safety team, ensuring alignment with broader business objectives and holding team leaders accountable for performance and outcomes.
• Consistently achieve and exceed monthly and quarterly revenue targets through disciplined forecasting, pipeline management, and operational rigor.
• Partner closely with Marketing, Rev Ops, and other cross-functional leaders to develop and scale high-performing pipeline generation strategies tailored to the Corporate segment, with a strong emphasis on outbound and ABM (Account-Based Marketing) motions.
• Maintain deep visibility into late-stage pipeline health, proactively supporting sales leadership and enterprise reps in deal progression,…