Baseball Senior Group Sales Manager

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Regular Full Time Durham, NC, US

2 days ago Requisition

Overview:

The Senior Group Sales Manager is responsible for generating significant ticket revenue through the sale of group ticket packages, hospitality experiences, premium group outings, and special event offerings for the organization. This position focuses on identifying new business opportunities, cultivating relationships with corporate clients, community organizations, schools, non-profits, and youth sports groups, while delivering exceptional fan experiences. In addition, the Senior Group Sales Manager is responsible for the overall leadership, strategy, and performance of the Group Sales department.

This position drives group ticket revenue by developing and coaching a high-performing sales team, creating innovative group sales initiatives, and ensuring the department consistently achieves organizational sales and attendance goals.

The ideal candidate is a highly motivated sales leader with a proven track record of exceeding revenue goals, developing strategic partnerships, and creating memorable group experiences that drive attendance and long-term customer loyalty. They are experienced in managing a junior sales team, offering training and mentoring.

• Lead, coach, and develop the Group Salest eam, including full-time and part-time employees, fostering a high-performance culture built on accountability, collaboration, and continuous improvement.
• Establish, communicate, and monitor individual and departmental sales goals, ensuring the team consistently meets or exceeds revenue, attendance, and activity targets.
• Develop and implement strategic sales initiatives, prospecting plans, and group programs designed to increase attendance, revenue, and customer engagement.
• Ensure consistent execution of sales processes, CRM standards, reporting, and best practices across the department.
• Collaborate with senior leadership to develop annual sales strategies, forecasts, departmental budgets, and staffing plans.

• Maintain an individual sales portfolio while leading the department to achieve established group ticket revenue goals.
• Identify, research, and develop new group sales opportunities through outbound prospecting, networking, community engagement, and relationship building.
• Cultivate and maintain strong relationships with current and prospective clients, delivering exceptional customer service throughout the sales cycle.
• Monitor customer satisfaction and proactively identify opportunities to enhance the overall group experience.
• Identify new markets, partnerships, and creative sales opportunities that drive long-term revenue growth.

• Maintain accurate records of sales activities, customer accounts, contracts, and CRM data.
• Prepare and present regular sales reports, forecasts, pipeline updates, and performance metrics to senior leadership.
• Stay informed on industry trends, emerging technologies, and best practices in sports ticket sales and fan engagement.
• Represent the Durham Bulls at networking events, community functions, and industry meetings to strengthen relationships and identify new business opportunities.

• Serve as a leader for the Group Sales team on game days, ensuring all group outings, hospitality events, and customer experiences are executed at the highest level.
• Support Group Sales representatives and group leaders by resolving issues, coordinating cross-departmental communication, and ensuring exceptional service.
• Assist with game day operations and special events as needed, including pulling the tarp during inclement weather.

• Bachelor’s degree in Business , Marketing, Sports Management, or a related field preferred.
• Minimum of 5 years of relevant sales experience and team management required, preferably in sports, ticket sales, media, or a related industry.
• Pro…