Brand Sales Specialist - Entry Level Sales Program 2027

Introduction

At IBM, technology creates value when it helps organizations solve meaningful business challenges. As an Entry-Level Brand Sales Specialist, you will create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure. This role combines consultative selling, digital engagement, customer success, and ecosystem collaboration while helping you build a foundation for a career in technology sales and client leadership.

Your role and responsibilities

* Create demand and identify new opportunities within assigned accounts, territories, and offering portfolios.

* Engage and qualify prospective clients through phone, email, social media, video outreach, events, marketing programs, and other digital selling channels.

* Develop and maintain an active pipeline by uncovering expansion opportunities, renewals, upgrades, modernization needs, and customer lifetime value opportunities.

* Participate in discovery conversations to understand customer business objectives, priorities, challenges, success criteria, and buying needs.

* Position IBM value propositions as a trusted advisor by aligning brand offerings to customer goals, industry trends, and measurable business outcomes.

* Collaborate with Technology Sellers, Technical Specialists, Customer Success Managers, Account Executives, Business Partners, Marketing, and Ecosystem teams to progress opportunities and support successful deal execution.

* Communicate IBM technology value clearly to business and technical stakeholders through presentations, proposals, account plans, and business storytelling.

* Use digital and AI-powered sales techniques, customer data, market insights, and contemporary offering knowledge to improve engagement strategies and achieve strategic brand outcomes.

Required education

High School Diploma/GED

Required technical and professional expertise

* Bachelor's or Master's degree completed by start date in Business, Communications, Computer Science, Information Systems, Software Engineering, Computer Engineering, Data Science, Cybersecurity, Information Technology, Mathematics, Engineering, Business Technology, or a related field.

* Strong interest in technology, business development, consultative selling, and solving client challenges.

* Excellent written, verbal, interpersonal, and presentation skills.

* Analytical thinking, curiosity, adaptability, and a customer-focused mindset.

* Ability to collaborate across teams and communicate with both business and technical audiences.

* Interest in learning IBM technologies, brand offerings, competitive landscapes, industry trends, and digital selling tools.

Preferred technical and professional experience

* Internship, co-op, project, research, or extracurricular experience in sales, business, consulting, customer success, marketing, technology, or entrepreneurship.

* Exposure to cloud, AI, automation, data, cybersecurity, infrastructure, or enterprise software.

* Experience presenting business or technical concepts to diverse audiences.

* Leadership experience through student organizations, athletics, volunteer work, competitions, or community involvement.

* Industry-specific knowledge, technical certifications, or participation in technology-focused programs.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation.

By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply.

IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to…