Brand Sales Specialist – Entry Level Sales Program 2027

Introduction

At IBM, technology creates value when it helps organizations solve meaningful business challenges. As an Entry-Level Brand Sales Specialist, you will create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure. This role combines consultative selling, digital engagement, customer success, and ecosystem collaboration while helping you build a foundation for a career in technology sales and client leadership.

• Create demand and identify new opportunities within assigned accounts, territories, and offering portfolios.
• Engage and qualify prospective clients through phone, email, social media, video outreach, events, marketing programs, and other digital selling channels.
• Develop and maintain an active pipeline by uncovering expansion opportunities, renewals, upgrades, modernization needs, and customer lifetime value opportunities.
• Participate in discovery conversations to understand customer business objectives, priorities, challenges, success criteria, and buying needs.
• Position IBM value propositions as a trusted advisor by aligning brand offerings to customer goals, industry trends, and measurable business outcomes.
• Collaborate with Technology Sellers, Technical Specialists, Customer Success Managers, Account Executives, Business Partners, Marketing, and Ecosystem teams to progress opportunities and support successful deal execution.
• Communicate IBM technology value clearly to business and technical stakeholders through presentations, proposals, account plans, and business storytelling.
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• Bachelor’s or Master’s degree completed by start date in Business, Communications, Computer Science, Information Systems, Software Engineering, Computer Engineering, Data Science, Cybersecurity, Information Technology, Mathematics, Engineering, Business Technology, or a related field.
• Strong interest in technology, business development, consultative selling, and solving client challenges.
• Excellent written, verbal, interpersonal, and presentation skills.
• Analytical thinking, curiosity, adaptability, and a customer-focused mindset.
• Ability to collaborate across teams and communicate with both business and technical audiences.
• Interest in learning IBM technologies, brand offerings, competitive landscapes, industry trends, and digital selling tools.

• Internship, co-op, project, research, or extracurricular experience in sales, business, consulting, customer success, marketing, technology, or entrepreneurship.
• Exposure to cloud, AI, automation, data, cybersecurity, infrastructure, or enterprise software.
• Experience presenting business or technical concepts to diverse audiences.
• Leadership experience through student organizations, athletics, volunteer work, competitions, or community involvement.
• Industry-specific knowledge, technical certifications, or participation in technology-focused programs.