Radio Sales Executive

Company Description

Radio Nyra USA, owned and operated by Arohi Media LLC, is a leading Desi Radio Network based in Durham, North Carolina, serving the South Asian and Indian Subcontinent communities across the Raleigh-Durham-Chapel Hill-Cary region. Since launching its first station WDUR 1490 AM in 2014, the company has expanded to multiple frequencies, including 99.9 FM HD-3 Telugu, 99.9 FM HD-4 Hindi, and 101.9 FM, reaching tens of thousands of listeners each week.

Radio Nyra offers a diverse mix of Bollywood music, community talk shows, immigration updates, and business insights that connect audiences with both local and global perspectives. Beyond radio, Arohi Media LLC delivers social media marketing, digital advertising, events, and podcasting, providing integrated marketing solutions for brands targeting vibrant Indian and South Asian audiences in North Carolina and across the United States.

The Radio Sales Executive is a full-time, on-site role based in Durham, NC, responsible for driving advertising revenue across Radio Nyra's broadcast and digital platforms. This role involves prospecting and contacting potential advertisers, conducting client meetings, and presenting tailored advertising and sponsorship packages. The Radio Sales Executive will build and maintain strong client relationships, prepare proposals, negotiate rates, and manage contracts to ensure campaigns run smoothly and achieve client objectives.

Day-to-day tasks include coordinating with programming and marketing teams, tracking campaign performance, maintaining accurate sales records, and identifying new opportunities across on-air, digital, social media, and events. The role also includes attending community events and industry functions to represent Radio Nyra, strengthen brand visibility, and generate new business.

• Minimum experience of 2-5years into Sales, generating leads.
• Demonstrated sales, account management, and client relationship skills, ideally in media, advertising, or related industries.
• Ability to develop advertising solutions, create compelling presentations, and negotiate pricing and contracts with business clients.
• Strong communication, interpersonal, and networking skills, with the ability to engage diverse community and business stakeholders.
• Organizational and time-management abilities, including pipeline management, accurate record-keeping, and meeting sales targets.
• Familiarity with radio, digital marketing, and social media advertising, and comfort working with multi-platform campaigns.
• Proficiency in basic office software (e.g., email, spreadsheets, presentation tools) and CRM or sales tracking systems.
• Knowledge of or interest in South Asian media, culture, and community audiences is highly beneficial.
• Bachelor's degree in business, Marketing, Communications, or a related field, or equivalent relevant experience.