Media Marketing Manager

Media Marketing Manager

Job Type: Part-time (30 hours/week)

• Develop and execute social media strategies aligned with overall business and marketing objectives.
• Build and maintain an ongoing content calendar.
• Conceptualize, write, and curate engaging written, graphic, and video content tailored to specific platform algorithms (e.g., short‑form video, carousels, and stories).
• Foster meaningful digital relationships by responding to comments, engaging in direct messages, and managing community feedback or customer service inquiries.
• Track key performance indicators (KPIs) such as reach, engagement, and conversion rates.
• Translate data into actionable insights and present performance reports to stakeholders.
• Stay up to date with the latest internet trends, social SEO strategies, and algorithm changes.
• Manage paid social advertising budgets, A/B test ad creative, and optimize campaigns for lead generation (if applicable).
• Understand the demographics, interests, and pain points of your target audience.
• Develop content that educates, entertains, or informs your audience, addressing their needs and interests.
• Implement keyword research and on‑page SEO techniques to improve visibility on search engines.
• Plan and schedule your content to ensure consistency and organization.
• Encourage customers to share their experiences and content related to your brand.
• Use analytics tools to track engagement, conversions, and other key metrics to refine your strategy.
• Encourage participation and increase engagement through fun contests and giveaways.
• Partner with influencers to leverage their audience and gain credibility.
• Stay updated on social media trends and analyze performance metrics to adapt your strategy.
• Share your blog posts, videos, and other content on social media platforms to drive traffic.
• Gather insights and feedback from your audience to improve your content strategy.
• Transform existing content into different formats suitable for various social media platforms.
• Share testimonials and user‑generated content on your social media channels to build trust.
• Use live videos and stories to connect with your audience in real‑time and showcase the brand's personality online and in‑person networking events.