Senior Customer Audience Strategist

Summary of the Role

The Sr Customer Audience Strategist – Legal Professionals Accelerator is the primary interface between the Legal Accelerator programme and Thomson Reuters’ Customer Data Platform. This is a strategic advisory role – not a production role – responsible for ensuring data and audience intelligence shape programme decisions from the outset, not after briefs are written.

• Serve as the named CDP and audience intelligence contact for Legal Accelerator workstream leads, attending planning, strategy, and review meetings as the Marketing Analytics and CDP representative.
• Respond to programme data and audience questions outside formal ticketing workflows, giving plain‑language assessments of what is feasible, what requires additional work, and what falls outside current CDP scope.

• Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic.
• Design audience frameworks across new logo, retention, cross‑sell, and win‑back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI‑assisted generation via Treasure Data Audience Agent.
• Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI‑generated audiences before activation.

• Evaluate and recommend new data types to improve Legal Professionals targeting – including intent data (6
  
  Sense), technology intelligence (HG Insights), firmographic enrichment, and product usage signals.
• Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility.

• Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and raise cross‑functional blockers with proposed resolutions.
• Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments.

• 5+ years in marketing operations, martech, or a data‑adjacent marketing role, with direct CDP or marketing data platform experience in a campaign or audience context.
• Strong command of B2B segmentation – account‑based approaches, propensity frameworks, consent management – and a proven ability to advise senior non‑technical stakeholders.

• Hands‑on experience with Treasure Data, Eloqua, or Salesforce; working SQL knowledge; familiarity with intent data, HG Insights, or firmographic enrichment providers.
• Exposure to Legal Professionals, Tax, or enterprise software markets; understanding of GDPR, CASL, and CAN‑SPAM in a B2B marketing context.

We are an Equal Employment Opportunity Employer providing a drug‑free workplace. We make reasonable accommodations for applicants with disabilities and for sincerely held religious beliefs in accordance with applicable law.