Manager, Media Relations, Legal

Summary of the Role

The Legal Media Relations Manager is responsible for leading earned media strategy and execution for Thomson Reuters legal businesses. This role drives proactive, high‑impact media engagement that strengthens Thomson Reuters position as the trusted leader in professional‑grade legal AI, research, and technology.

This role is focused on earned credibility, not volume. Success is defined by quality of coverage, narrative alignment, and influence with legal, technology, and business decision‑makers – not press hit counts alone.

The role partners closely with Product and Technology Communications & Corporate Communications team, Legal Marketing, Product, Analyst Relations, and the Influencer Relations Manager to ensure consistent, disciplined storytelling across the legal ecosystem.

• Anticipate emerging legal AI trends and proactively position Thomson Reuters in relevant conversations.
• Develop and execute the business of legal narrative and associated media relations strategy aligned to Thomson Reuters legal and AI priorities.
• Own Thomson Reuters leadership on critical legal‑AI issues beyond product news, including AI hallucinations and reliability, citation integrity and verification, data governance and model boundaries, the use of AI by courts and judges, regulatory responses to AI in legal services, and the impact of AI on access to justice and legal education.
• Consistently frame market differentiation by helping journalists understand key distinctions – tools vs. systems, pilots vs. production, and convenience vs. accountability – through briefings, background context, and comparative framing, reinforcing where Thomson Reuters leads (depth, scale, governance, trust) without directly naming competitors.
• Position senior leaders as market thinkers (rather than product spokespeople) by shaping profiles around how the legal profession is evolving, what lawyers should expect next, and what good AI governance looks like, securing trend‑based, reflective, and forward‑looking media opportunities where executives are quoted for judgment and insight – not just announcements.
• Identify, prepare, and deploy credible customers as spokespeople in media and industry forums, elevating real‑world experience and outcomes to validate Thomson Reuters leadership and reinforce trust through authentic, practitioner‑led storytelling.
• Use products as proof points (please note media relations related to product launches are handled in the P&T comms group).

• Build and maintain strong relationships with key legal, legaltech, business, and select mainstream media.
• Proactively pitch stories, commentary, and thought leadership tied to product launches, industry moments, and market shifts.
• Manage reactive media inquiries with speed, accuracy, and sound judgment.

• Prepare and support senior executives and subject‑matter experts for media interviews, briefings, and speaking opportunities.
• Develop media materials including briefing documents, Q&A, key messages, and backgrounders.
• Ensure executives are deployed strategically and consistently across priority outlets.

• Work closely with Product, Legal Marketing, and Technology teams to ensure media engagement reflects real product capabilities and roadmap priorities.
• Partner with Product and Technology Communications & Corporate Communications team.
• Partner with the Influencer Relations Manager to align earned media with third‑party voices and influence programs.
• Coordinate with Analyst Relations to ensure narrative consistency across analysts, media, and influencers.

• Ensure all media engagement adheres to Thomson Reuters standards for accuracy, transparency, and responsible communication.
• Identify and manage reputational risk in coordination with Product and Technology Communications & Corporate Communications team and Legal teams.
• Track and report on media impact using qualitative and narrative‑based metrics, not vanity measures.

• 7+ years of experience in media relations, corporate communications,…