Senior Marketing Operations Manager

Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.

As Field Nation modernizes its demand engine for ABM and AI, the person in this seat owns the marketing platforms and technology that the rest of the team operates on and the data and analysis that tells leadership whether the model is working. This role is a key strategic partner to Marketing and Rev Ops, collaborating closely on shared systems, data governance, and revenue process optimization to drive business outcomes.

This is a driver role, not an operator role. We need someone who walks in on Monday with three things already underway, who finds the red before anyone else does, and who can pull a clear answer out of a messy data set without being asked twice.

• Own and architect the marketing technology ecosystem, including Hub Spot, 6sense, Chili Piper, and AI platforms.

• Lead the tech roadmap. Bring proposals and recommendations forward proactively - identify where the stack is weak, where capability gaps will limit growth, and where to invest next.

• Co-own the marketing tech stack integration with Salesforce in partnership with Rev Ops Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.

• Co-own the marketing tech stack integration with Salesforce in partnership with Rev Ops Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.

• Build and maintain the dashboards, reports, and analytics infrastructure the team runs on. Anticipate what leadership needs and have it ready.

• Surface issues early: data anomalies, performance regressions, system risks, conversion drops, attribution breaks. Recommend proposed solutions.

• Run independent analyses to inform major decisions: campaign performance reviews, ABX play ROI, inbound quality vs. baseline, segment-level conversion patterns. Be the analytical conscience of the team.

• Marketing database management, audience segmentation, list governance, data hygiene, enrichment strategy.

• Partner with Rev Ops team on marketing-to-sales handoff processes, lead management, and shared funnel metrics.

• Compliance with GDPR, CAN-SPAM, and other regulations; opt-in strategy and data privacy controls.

• Strategic partner to the Sr. Director, Revenue Marketing on platform roadmap, budget, capability investments, and overall team and program performance.

• Peer partner to the marketing managers on platform-dependent program design and shared system surface area.

• Strategic partner to Rev Ops leadership on shared Salesforce governance, data hygiene, and cross-functional processes. Meet regularly with Rev Ops leadership to align priorities, drive business outcomes, and optimize the revenue engine.

• Coach and enable marketing ICs on platform best practices, tool capabilities, and process discipline.

• Establish governance frameworks that scale with the org.

• Lead documentation, training, and adherence to platform standards.

• 8+ years of Marketing Operations experience
  , including 3+ years at a senior IC or manager level in a B2B SaaS or services organization.
• Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar, including platform configuration, intent signals, account scoring, and ABX programs.
• Strong Hub Spot/MAP and Salesforce experience
  , including platform architecture, reporting, data management, and integration partnership with Rev Ops.
• AI and automation experience
  , with hands-on experience implementing AI-driven marketing tools; experience taking a solution from evaluation through production is a plus.
• Strong analytical skills
  , with the ability to…