Vice President, Demand Gen

Vice President, Demand Gen – Tax, Audit & Accounting Professionals

The Tax, Audit & Accounting (TAAP) segment of Thomson Reuters accounts for $1.2 billion in revenue, growing 10% annually, and serves tax, audit and accounting professionals with cutting‑edge research and workflow products, powered by CoCounsel Tax & Audit, Thomson Reuter’s professional‑grade AI.

As VP of the TAAP segment, you are responsible for integrated global campaigns and growth marketing strategies that meaningfully drive the business and solidify TAAP as the #1 AI leader for the tax, audit and accounting professionals we serve.

You will lead the development of comprehensive marketing strategies and campaigns, cascade differentiated and compelling narratives, and lead critical marketing initiatives across US, Canada and Europe, to achieve the financial and strategic objectives of the TAAP business. Key stakeholders and partners include Sales, Finance, Strategy, Product Marketing, Brand, Comms, Digital, Ops.

This is a highly visible position that liaises with Segment President, General Managers and C‑suite executives. The ideal candidate will be an integrated full‑stack marketer, data‑driven and customer obsessed, entrepreneurial, and exude ownership of the business, able to deliver tangible results in a matrixed environment.

This role reports to the Head of Demand Generation, and into the Chief Marketing Officer.

• Deliver both short and long‑term revenue objectives by creating and executing a marketing strategy aligned to Segment’s strategic plan and objectives.
• Build strong cross‑functional team and drive bold best‑in‑class marketing, to advance marketing strategy for new and existing products in direct partnership with functional Centers of Excellence including product marketing, digital marketing, PR, content, etc.
• Develop key marketing messaging, creative concepts and design, audience targeting, segmentation, and retargeting strategies to deliver effective results.
• Spearhead innovative marketing that is grounded in a compelling vision, clearly defined priorities, and measurable business results that are aligned with TAAP’s strategy.
• Own all execution/operational results across US, Canada, and Europe, in addition to collaborating across global enterprise marketing functions. Leverage thought leadership to elevate TR as a Leader in Gen AI, innovation and SaaS marketing.
• Partner with finance & analytics to define and track data and insights around acquisition and customer retention, consistently balancing both short and long‑term results.
• Inspire, empower, and develop a talented marketing team; optimize organizational structure and streamline hand‑offs.
• Own and champion internal AI roadmap within marketing.

• Delivery of effective marketing strategies to fuel marketing sourced pipeline, from marketing qualified lead to closed sale.
• Report out to the business and continuously optimize and streamline the marketing flywheel.
• Establish and deliver the financial targets for the segment.
• Ensure customer voice is driving marketing actions.
• Responsible for sales, created pipeline, SLG/ABM strategies, and PLG self‑serve digital.
• Build CoCounsel brand and consideration among TAAP to win market share and drive strong adoption of technology.

This position can be based out of any of our US hub locations:
New York NY, Frisco TX, Eagan MN, Ann Arbor MI.

• Experience leading global teams in a matrixed environment with a data‑driven approach.
• Extensive leadership experience in enterprise technology and cloud‑centric industries; scale and sophistication of a large global business.
• A track record of success as an innovator and marketing strategist with 15 or more years of diverse experience in the technology industry.
• Demonstrated experience leading and growing a successful SaaS marketing organization of large scope, global reach, and complexity.
• Confirmed experience driving marketing strategy and programs (thought leadership, demand generation) at scale.
• Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales and Product Marketing…