Senior Content Writer

About Us:

Image Trend, Inc. is dedicated to connecting life’s most important data in the healthcare and emergency response community. We deliver software solutions, data analytics and services for EMS, hospitals, community paramedicine (CP), critical care, fire, and preparedness to enable fully integrated patient‑centric healthcare and public safety. Our commitment to innovation, its clients, and providing world‑class implementation and support is unsurpassed. Based in Eagan, MN, Image Trend combines business analysis, creative design and data driven architecture to offer scalable solutions and strategies for today and the future.

Employment at Image Trend is not just about doing a job; it's about being a part of a community. We are top‑notch talent, passionate about making a difference through the work we do together!

Under the direction of the Director of Marketing, the Senior Content Writer will lead the development of, coordinate, write, review and deliver high‑impact content that drives brand awareness, customer engagement, and revenue growth. Senior content writers are expected to shape content strategy, mentor junior team members, and collaborate cross‑functionally to deliver measurable results. This role directly influences brand positioning, demand generation performance, and the quality of customer‑facing communication across the organization.

• Develop and execute a comprehensive content marketing strategy aligned with business and revenue goals
• Drive the development and execution of all marketing copy for websites, landing pages, literature, campaigns and product messaging, ensuring all content is SEO‑optimized and aligned with brand voice and guidelines
• Ideate, write and produce content including press releases, webinars, blogs, white papers, presentations, proposals, research reports, case studies, and articles
• Oversee and support the creation of email communications and nurturing campaigns
• Coordinate and complete client interviews for stories and references, aiding in the creation of video interviews
• Drive the planning and execution of the content calendar, roadmap, and publishing cadence across channels
• Define audience personas, content themes, and messaging frameworks across the buyer journey, translate complex concepts into clear, engaging narratives that resonate with target audiences
• Conduct content audits and identify gaps to improve performance and coverage and keep content repurposed and fresh
• Generate quarterly reports on keyword and SEO trends within the industry, building out plans for the Director of Marketing based on shifts
• Apply data‑driven insights to improve engagement, conversion, and performance metrics, track and analyze content performance (SEO, engagement, conversion rates), use analytics tools to refine content strategy and improve ROI
• Partner with Marketing, Product, Sales, and Design teams to deliver cohesive campaigns, collaborate with subject matter experts to develop technical and industry‑specific content
• Support product launches, demand generation, and sales enablement initiatives
• Mentor and provide editorial guidance to junior writers and social media specialists
• Maintain editorial standards, workflows, and content governance processes, act as a strategic advisor on content best practices and storytelling
• Assist with event support, in person and virtual, including our annual Connect conference and Sales Kick Off as well as others on an ad‑hoc basis
• Additional duties as assigned

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field or equivalent relevant work experience
• Proven experience in professional content writing, copywriting, or content marketing experience in a SaaS environment; familiarity with Fire, EMS, Healthcare, or Public Safety is preferred but not required
• Established ability and strong track record of creating content that drives traffic, engagement, and lead generation
• Advanced proficiency in verbal and written communication and the proven ability to communicate complex concepts to key stakeholders in clear, simple, and understandable terms
• Proven…