Partnerships and Marketing Manager

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Full-time Regular MV Ventures, Eagan, MN, US

4 days ago Requisition

Salary Range: $65,000.00 To $70,000.00 Annually

Partnerships and Marketing Manager

MV Ventures

2685 Vikings Circle, Suite 050

Eagan, MN 55121

Full-time, Exempt ($65k – $70k)

Primarily in-office

MV Ventures (“MVV”) is seeking a Partnerships and Marketing Manager to support the brand partnerships, marketing, and revenue generating functions of the organization. While primarily focused on service, activation and relationship management, this position will also support sales and other revenue generating efforts and take on additional projects for the marketing/programming department. This position is crucial in building and maintaining long-term, trusting relationships with corporate partners across the real estate and event entities at Viking Lakes, as well as managing various elements of marketing for the Viking Lakes campus, events and programming.

Additionally, this individual will lead partnership initiatives on event days, regional marketing events, and special joint venture projects with other stakeholders and entities. This will require an enthusiastic and pragmatic candidate who has a passion for partnerships, marketing and project management with the ability to be organized and detail oriented. The ideal candidate will have experience executing marketing partnerships and marketing related activities in an agency, sports team, event or entertainment property, brand, mixed use real estate, or other similar environment.

• Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for corporate partners across all MVV properties
• Work with stakeholders in developing creative platforms and engagement activations, ensuring alignment with partner goals, objectives, and KPIs
• Support the sales process through the development of pitch decks and lead internal processes to define sponsorable assets for Viking Lakes events and other initiatives
• Collaborate with cross-functional internal teams to execute partner deliverables
• Build and maintain strong, long-lasting partner relationships at an executive level
• Develop trusted advisor relationships with key account stakeholders
• Manage all assigned partnership deliverables, ensuring quality standards and meeting client expectations
• Collaborate with sales team for retention, upsell opportunities, contract amendments, and extensions
• Develop partner recaps and track key account metrics against partnership goals (e.g., brand awareness, traffic drivers, lead generation)
• Communicate the progress of marketing initiatives to internal and external stakeholders
• Develop new business opportunities with existing clients and identify areas for improvement to meet sales and activation goals
• Collaborate with the sales team to identify and grow opportunities
• Prepare comprehensive reports on account activity, growth, and renewal risk assessments
• Manage the internal review and approval process for partners/sponsors of third‑party events (i.e. Premiere League Lacrosse, Minnesota Aurora, etc.) to ensure compliance with contractual agreements

• Manage marketing related collaboration with stakeholders from related entities and campus partners (Minnesota Vikings, Omni Viking Lakes Hotel, city/regional partners, real estate tenants, etc.)
• Analyze market trends and consumer insights to identify new opportunities for growth and innovation
• In conjunction with the residential teams, coordinate and manage advertising and programming budgets for all Minnesota properties with the goal of driving visibility and traffic
• Influencer management
• Brand campaign management
• Ensure external partners adhere to Viking Lakes style guide and brand standards
• Coordination of social media accounts, including shared responsibility for posting, content calendar and creative development
• Shared responsibility for implementation of…