Consumer - Social Community Engagement Specialist

Consumer Experience – Social Engagement Specialist

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3

Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

• Creating and executing original content (images, short form videos) and responses across 3M™ Nexcare™ Brand, Futuro™ Brand and Ace™ Brand owned social media channels to generate awareness and affinity for the brand;
• Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;
• Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement;
• Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D;
• Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands, consumer first aid, skincare, or muscle joint and wellness products, ensuring brand voice and quality standards are met during these interactions; and
• Share approved content and calendars on a consistent basis with the cross-functional teams for possible global replication or retailer partner usage
• Assisting with the brand’s paid social media strategy.

• Bachelor’s degree in marketing, communications, public relations or journalism (completed and verified prior to start)
• Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, Tik Tok, and Pinterest or others in a private, public, government or military environment

• Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, Tik Tok, Facebook, and Pinterest
• Knowledge of social media best practices and trends
• Strong content creation experience, including ability to create and edit new social and video content
• Ability to work in a fast-paced environment
• Previous experience partnering with a consumer brand to create social media content
• Strong communication skills (both written and oral)
• Knowledge and experience in the consumer-packaged goods industry
• Knowledge and experience in mass retail, online, and other consumer channels
• Experience with marketing technology/tools
• Ability to use analytics to take projects effectively from analysis to insight and implementation
• Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content that builds brand awareness, consumer trust, and engagement
• Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
• Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns
• Bachelor’s degree or higher in a science or engineering discipline from an accredited institution