GTM Operations and Planning Manager

Overview

The GTM Operations and Planning Manager is responsible for the operational infrastructure that enables the SLF Segment's go-to-market motion to function and scale. This role sits at the intersection of sales execution, technology, and strategic communications—owning the systems, cadences, and alignment mechanisms that allow quota-carrying teams to focus on selling.

• Cadence Architecture & Seller Enablement:
  Build, manage, and continuously optimize outbound prospecting cadences by segment and practice area; own the full cadence lifecycle—build, monitor, adjust, and execute—for quota‑carrying reps including Sellers, CEs, and SDRs; develop and maintain metrics to capture, analyze, and report cadence effectiveness; and elevate issues through appropriate channels.
• Lead & Content Activation:
  Ensure leads generated through campaigns, events, and digital channels are actively worked and tracked through to outcome; monitor content utilization across the sales motion and create direct connections between content engagement signals and seller action.
• Technology Integration & Rollout:
  Manage onboarding, adoption, and buildout of new GTM tools and technologies across the SLF Segment; identify, develop, and implement process improvement opportunities to increase efficiency and maximize return on technology investments; lead change management efforts associated with new platform rollouts; drive adoption and minimize disruption to sales productivity.
• GTM Communications & Campaign Sync:
  Serve as the operational connective tissue between Product Marketing, Partnerships, Customer Success, and Sales—ensuring alignment and a unified execution rhythm; manage the SLF Briefing Room, roadshow readiness, and new product/feature launch communications.
• Classic‑to‑AI Journey Mapping:
  Build and maintain the migration journey for Classic‑to‑CoCounsel/AI products, including messaging frameworks, event sequencing, and stage‑appropriate content; develop sales plays and cross‑sell motion content that meets customers at each stage of their AI adoption journey.
• Strategic Planning:
  Contribute to the segment's strategic planning process, with specific involvement in product launch execution, marketing and sales campaign coordination, and sales channel alignment.

• Proven experience managing GTM, sales, or revenue operations within a B2B SaaS or technology environment.
• Hands‑on experience building and managing sales cadences and outbound prospecting programs (e.g., Outreach, Eloqua, or equivalent platforms).
• Strong cross‑functional collaboration skills; ability to align and influence stakeholders across Sales, Marketing, Product, and CS.
• Demonstrated ability to manage technology rollouts and drive adoption across sales teams.
• Analytical mindset with experience building performance metrics and reporting frameworks to support data‑driven decisions.
• Excellent organizational and project management skills; comfortable managing multiple priorities in a fast‑paced environment.
• Experience with AI/ML product go‑to‑market motions or technology migration campaigns is a plus.

Base pay for this role in the United States ranges from $100,100 USD to $185,900 USD, depending on location and individual qualifications. The base pay is positioned within this range based on factors such as knowledge, skills, experience, and internal equity. Additional compensation may include an annual bonus derived from enterprise and individual performance.

To ensure we can do that, we seek talented, qualified employees in all of our operations around the world. We celebrate the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. We require no discrimination on any basis, including race, color, sex, gender, sexual orientation, religion, national origin, or any other protected classification. We provide reasonable accommodations for applicants with disabilities and for sincerely held religious beliefs.

If you require an accommodation in the recruiting process, please contact our Human Resources Department