Senior Vice President of Sales

The Senior Vice President of Sales (SVP of Sales) will lead and scale Massman Companies’ enterprise-wide commercial organization, serving as a key member of the executive leadership team and reporting directly to the President & Chief Executive Officer. This role carries responsibility for defining and executing the company’s long-term sales strategy while building a disciplined, metric-driven commercial operating model across Massman’s portfolio of brands.

Founded in 1978 and owned by Granite Partners since 2016, Massman Companies has grown into a leading provider of automated packaging machinery delivering bottle-through-pallet solutions to customers across food, beverage, personal care, pharmaceutical, nutraceutical, and industrial markets. Over the past eight years, Massman has quadrupled in size through a combination of organic growth and strategic add-on investments. The business has intentionally simplified its operating model to deliver a seamless, enterprise-level customer experience—one legal entity, one contract, one service model, and one accountable partner.

As Massman enters its next phase of growth, the SVP of Sales will play a critical role in accelerating profitable organic growth, deepening enterprise relationships with Fortune 500 and multi-site customers, and ensuring commercial excellence s leader will build and lead a high-performing sales organization that balances strong customer relationships with rigorous metrics, forecasting discipline, and margin accountability.

The SVP of Sales’ location is flexible, with a preference for proximity to one of Massman Companies’ locations in Minnesota, Wisconsin, Florida, or California. The role requires a meaningful presence, including regular time at Massman’s five businesses. The role will require significant travel (over 50%) to customer sites, Massman locations, and locations related to add-on investment activity. With the high percentage of travel, the SVP of Sales could be based in a major U.S. metropolitan area with easy airport access.

Reporting to the President & CEO, the Senior Vice President of Sales (SVP of Sales) will lead Massman Companies’ enterprise-wide commercial organization and serve as a key member of the executive leadership team. This leader will be responsible for defining and executing Massman’s long-term sales strategy while building a disciplined, scalable, and metric-driven commercial operating model across the company’s portfolio of brands.

As Massman continues its evolution into a more integrated, enterprise-focused organization, the SVP of Sales will play a critical role in accelerating profitable organic growth, strengthening strategic customer relationships, and ensuring consistent commercial execution s role requires a leader who can operate at both strategic and operational levels—building systems and accountability while maintaining strong, trusted relationships with customers and internal partners.

Major elements of the SVP of Sales responsibilities include:

• Define and execute Massman Companies’ enterprise-wide sales strategy aligned with long-term growth objectives.
• Lead, coach, and develop VPs, Directors of Sales, Regional Sales Managers, and Inside Sales teams across all Massman brands.
• Build a consistent, scalable commercial operating culture, model, and set of metrics while respecting brand and market-specific dynamics.
• Advance Massman’s sales organization into a fully metric-driven operating discipline.
• Establish and manage KPIs, including pipeline health, forecast accuracy, win/loss performance, margin quality, sales cycle duration, strategic account penetration, and aftermarket attachment.
• Drive rigor and accountability in CRM usage, forecasting cadence, and commercial performance reviews.

Massman Companies differentiates itself through a deliberately simplified customer experience. The SVP of Sales will ensure this model is consistently executed across all brands and customer interactions. Qualities of this simplified experience include:

• One legal entity and a common business system
• One contract and one…