Digital Communications Specialist

GENERAL PURPOSE

Performs working level technical support assistance in a variety of job duties related to content writing, video, graphic design, public relations, social media, media relations and other communications. Write, develop, edit and otherwise furnish content for social media, the city website, media relations and public relations efforts of the city. Manage various City publications (both in print and electronic). Responsible for city outreach (internal and public) through various communication mediums.

Works under the general supervision of the Communications Manager

None.

• Maintain Create engaging and informative written news content for items like digital e-newsletter, website, and other public communication mediums.
• Create engaging, honest, visually appealing video and photographs in order to inform the public and market city events.
• Create compelling content to be shared on social media. Promote and highlight city events and services through social media. Track and analyze social media data from posts and events.
• Create banners, fliers, web content, and edit video and photos using Adobe Creative Suite.
• Enhance City website by creating engaging content and using innovative ideas for enhancement.
• Complete and monitor strategic projects from beginning to end related to public relations, web content, video production, media relations, and communications to determine their effectiveness and overall quality; schedules and organizes time-sensitive messages and meeting deadlines.
• Provide support for community events. Assist other City departments with consistency in branding in all public communications.
• Assist with management of digital archives.
• Performs related duties as required.

AND

OR

Some knowledge of video editing software and techniques preferred; news media and journalism methods and processes; drone technologies; public relations and media relations, web management and design; social media platforms, mobile applications, computer software including word processing, desktop publishing (specifically Adobe Creative Suite, which includes Photoshop, Premiere, Acrobat, and InDesign programs) and web development; media production, communication, and dissemination techniques and methods, i.e., alternative ways to inform and entertain via written, oral, and visual media.

Ability to operate a personal computer and Microsoft products. Moderate knowledge of spreadsheet programs to create reports for analysis and process improvement; use digital camera, cell phone, and tablets with script writing; organize well and prioritize time-sensitive assignments; analyze a situation and make sound recommendations and presentations; establish and maintain effective working relationships with elected officials, co-workers, other agencies, and the public;

follow written and oral instructions; communicate effectively, verbally and in writing.

Worker performs in a typical office setting with appropriate climate controls. Tasks require variety of physical activities, not generally involving muscular strain, such as walking, standing, stooping, sitting, and reaching. Continuous talking, hearing and seeing required in the normal course of performing the job. Common eye, hand, finger dexterity required to perform essential functions. Mental application utilizes memory for details, verbal instructions, emotional stability, discriminating thinking, and creative problem solving.

Periodic travel required in normal course of job performance.