Lead Product Manager - Growth & User Experience

Key Responsibilities

• Own Growth Strategy:
  Define and execute the product strategy for merchant retention, activation, and engagement across all Buku Warung products
• Build Experimentation Culture:
  Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making
• Drive User Experience Improvements:
  Identify friction points in merchant journeys and prioritize UX improvements with measurable impact
• Define Success Metrics:
  Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics
• Cross-Functional Leadership:
  Partner with Data, Marketing, and Business teams to align growth initiatives with company goals
• User Research:
  Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

• 10+ years of product management experience, with at least 5 years focused on growth, retention, or user engagement
• Experience in fintech, payments, or financial services is strongly preferred
• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets
• Proven track record of running A/B tests and experiments with measurable business impact
• Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization
• Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)
• Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction
• Excellent communication skills — can influence stakeholders and present to leadership
• Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights
• Experience in agile methodologies

PI