Creative Video Technologist

Overview

PetIQ is one of the fastest-growing companies in pet health and wellness, with a portfolio of trusted consumer brands spanning consumables, supplements, and parasiticides including Minties, VetIQ, Rocco & Roxie, Pur Luv, Pet Armor, Capstar and Nextstar. With over $1B in annual sales, our brands reach millions of pet parents across retail, e-commerce, and veterinary channels.

As we continue to scale, we’re rethinking how our brands come to life and how video is created. We’re looking for a creative technologist to help us not just generate content, but build smarter, more AI-forward production systems bringing our product’s science-backed benefits to life via consumer-friendly visuals. This role sits at the intersection of traditional video production and generative AI as a member of our Creative Strategy team.

If you’re excited by the idea of applying emerging technology to real brands, real products, and real business impact, this is an opportunity to help shape how creative gets made at PetIQ!

• Design and deploy AI-assisted prompt systems to support scalable video production across PetIQ’s brand portfolio using current and emerging workflows such as Sora (Open AI), Veo (Google), Runway (Gen-3)
• Translate creative and marketing briefs into promptable frameworks in close partnership with Brand, Marketing, and Social teams
• Rapidly visualize concepts using AI-assisted prototyping to support pitches, pre-production planning, and stakeholder alignment
• Build and maintain Prompt Playbooks that standardize AI usage, ensuring consistency, quality, and brand safety across models and users
• Evaluate, test, and implement emerging generative AI tools with a focus on production readiness, repeatability, and long-term value
• Automate portions of the production workflow to reduce manual effort and enable faster iteration without sacrificing quality

• Support small-team shoots, including camera operation, lighting, and audio
• Professionally assemble and finish content using Adobe Premiere Pro and/or DaVinci Resolve
• Ensure AI-assisted outputs meet the same creative, technical, and brand standards as live-action footage

• Technically Versatile:
  You know your way around a DSLR setup and a 3-point lighting kit.
• AI-Forward:
  You don’t just use AI; you’re the person in your friend group who’s always showing off the latest model update.
• Ethically Grounded:
  You understand the nuances of AI rights and brand safety.
• Local:
  You are either in the Boise/Eagle area or ready to relocate to enjoy the Idaho lifestyle.

• Hands-on experience using generative AI tools to assist with visual, video, or creative production.
• 1–3 years of experience in video production, content creation, or a related creative field
• Familiarity with ethical considerations related to AI-generated content, including usage rights and brand safety
• Working knowledge of DSLR or mirrorless cameras, basic lighting setups, and on-set production workflows
• Proficiency in video editing software such as Adobe Premiere Pro and/or DaVinci Resolve
• Ability to work on-site in Eagle,  (or willingness to relocate)

Bachelor’s degree in video production, digital media, or a related field

• Experience prompting for and creating content with Sora (Open AI), Veo (Google), Runway (Gen-3)
• Familiarity with video production concepts (framing, lighting, motion, pacing—even if AI-generated)
• Background in digital production, or creative technology
• Experience working in a high-volume, multi-brand environment
• Strong point of view on where AI adds value

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Our Mission is to become the most trusted ally for pet parents and a leading authority in pet health and wellbeing. Our promise…