Meta Ads Specialist

We’re seeking a creative, data‑driven Meta Ads Specialist to help families discover the best senior living, home health, and hospice options in their communities. You’ll own strategy and execution across Facebook & Instagram, partnering closely with our Google Ads Specialist to build a cohesive, high‑performance lead‑gen engine.

• Build full‑funnel Meta campaigns across Facebook & Instagram (video, reels, carousel, lead forms).
• Customize campaigns for 200+ local markets, highlighting each community’s unique strengths.
• Ensure HIPAA‑compliant tracking using Pixel, CAPI, and secure tools like Post Hog.
• Map Meta lead data within the CRM to prove ROI and refine targeting.
• Collaborate with design on creative testing and continuous A/B experimentation.
• Develop advanced audiences, including lookalikes and retargeting funnels.
• Serve as the social counterpart to our Google Ads Specialist for unified messaging.

• 3+ years managing Meta lead‑gen campaigns.
• Experience managing $50K+ monthly budgets across multiple locations.
• Healthcare or regulated‑industry experience preferred.
• Strong knowledge of Meta Business Suite, CAPI, CRM data flows, and privacy‑safe tracking.
• Detail‑oriented, empathetic communicator, and collaborative problem‑solver.

We are committed to providing a competitive Total Rewards Package that meets our employees’ needs. From a choice of medical, dental, and vision plans to retirement savings opportunities through a 401(k) plan with company match and various other benefits, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and company wide, recognizing people daily through our Moments of Truth Program.

In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e‑courses through our Learning Management System as well as training sessions and seminars.

Full Time

Hybrid Role, Eagle,

As part of The Pennant Group, our work is grounded in the CAPLICO core values — Customer Second, Accountability, Passion for Learning, Love One Another, Intelligent Risk‑Taking, Celebration, and Ownership. These values shape how we lead, support our teams, and deliver life‑changing service across all communities.

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.

More information about The Pennant Group, Inc. is available at