SEO Specialist

About the Opportunity

We’re seeking a results‑driven SEO Specialist to expand and elevate our organic presence across traditional search engines and emerging AI‑driven platforms. You’ll lead the strategy that ensures families and patients find our senior living, home health, and hospice affiliates first — wherever they’re searching. This role thrives in a dynamic environment where technical innovation, cross‑functional collaboration, and strategic thinking are encouraged.

• Organic Ranking Strategy: Build and execute SEO strategies that improve organic visibility and keyword rankings across senior living and home health verticals.
• Directory & Listing Optimization: Manage 200+ digital listings using Bird Eye, ensuring 100% accuracy and consistency across all digital platforms.
• Optimize for AI & Google: Implement best practices for LLM visibility and ensure our websites appear prominently in AI‑generated responses and Google rankings.
• Word Press Website Management: Update and optimize Word Press sites for performance, mobile experience, and SEO‑informed content delivery.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with web and design teams to produce unified, high‑impact content that supports brand and SEO goals.
• Technical SEO Leadership: Maintain strong technical site health — including crawlability, indexation, Core Web Vitals, and structured data.
• Adapt to a Changing Landscape: Stay ahead of evolving search algorithms, AI trends, and digital needs in a competitive healthcare environment.

• 3–5+ years of professional SEO experience, ideally within healthcare or senior living.
• Proficiency in Word Press and directory management tools like Bird Eye.
• Strong understanding of organic ranking signals, local SEO, and AI search behavior.
• Ability to manage large‑scale, high‑volume data with precision and accuracy.
• Experience partnering with design teams to align visual content with SEO best practices.
• Knowledge of current digital best practices and emerging search technologies.

• Detail‑Oriented: You obsess over data accuracy across hundreds of listings and digital touchpoints.
• Adaptable: You thrive in fast‑changing digital environments, from AI‑driven search to evolving algorithms.
• Collaborative: You enjoy working cross‑functionally with web and design teams while operating independently as the SEO expert.
• Passionate: You stay current on search trends, AI evolution, and creative ways to grow organic visibility.

As part of The Pennant Group
, our work is guided by the CAPLICO values —
Customer Second, Accountability, Passion for Learning, Love One Another, Intelligent Risk‑Taking, Celebration, and Ownership — the foundation of how we operate, lead, and serve communities nationwide.

We are committed to providing a competitive Total Rewards Package that meets our employees’ needs. From a choice of medical, dental, and vision plans to retirement savings opportunities through a 401(k) plan with company match and various other benefits, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and company wide, recognizing people daily through our Moments of Truth Program.

In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.

Hybrid Eagle,