Digital Marketing & CRM Manager

Digital Marketing & CRM Manager

We’re seeking a strategic, detail‑driven Digital Marketing & CRM Manager to lead digital advertising and CRM performance across 200+ senior living, home health, and hospice locations. You’ll oversee both our Ads and CRM teams, ensuring campaigns are localized, compliant, and optimized — and that our Go High Level  CRM ecosystem drives measurable sales journeys for every partner we support.

• Lead Multi‑Location Ad Strategy:
  Oversee high‑budget Meta and Google Ads campaigns, customizing targeting and messaging for 200+ distinct markets.
• Own CRM Leadership:
  Direct the CRM team responsible for Go High Level  architecture, ensuring full visibility of the customer journey from inquiry to admission.
• Training & Adoption:
  Build training programs to increase platform usage and empower partners to manage leads effectively.
• Manage HIPAA‑Compliant Tracking:
  Audit and maintain privacy‑safe tracking using Post Hog and related tools to ensure 100% HIPAA compliance.
• Partner Success:
  Customize CRM workflows to meet partners’ operational needs and improve adoption and sales pipeline clarity.
• Lead Two Departments:
  Manage both the Ads and CRM teams while fostering accountability, precision, and data‑driven decision‑making.
• Analyze & Report Performance:
  Provide KPI reporting and ensure all digital content and technical setups remain modern, accurate, and effective.
• Stay Adaptable:
  Pivot quickly as healthcare priorities, AI trends, and search algorithms evolve.

• 5+ years of digital marketing leadership, managing enterprise‑level budgets across Meta and Google.
• Experience overseeing 200+ multi‑location accounts.
• Deep expertise in Go High Level  architecture and end‑user training.
• Proficiency in Post Hog or other HIPAA‑compliant tracking tools.
• Strong understanding of HIPAA and data‑privacy best practices.
• Excellent communication skills and ability to partner with design and web teams.
• High attention to detail with the ability to lead multiple complex teams.

• Detail‑Oriented:
  Committed to data accuracy and high‑quality localized execution.
• Strategic Leader:
  Creative thinker who can solve complex tracking and lead‑flow challenges.
• Team‑Focused:
  Thrives in collaborative, fast‑paced environments with multiple direct reports.
• Adaptable:
  Comfortable navigating evolving digital trends and healthcare needs.
• Passionate:
  Energized by innovation, digital strategy, and privacy‑safe marketing.

Eagle,  (Hybrid)

Something else that sets us apart from other companies is the quality of our most valuable resources – our people! We are dedicated to living out our culture as defined by our core values, “CAPLICO”:

• Customer Second – We prioritize and support our team so they can deliver exceptional care.
• Accountability – Own your work and outcomes.
• Passion for Learning – Grow continuously with curiosity and culture.
• Love One Another – Build authentic, respectful, and trusting relationships.
• Intelligent Risk Taking – Innovate and challenge the status quo.
• Celebrate – Recognize the small wins, they add up!
• Ownership – Be the CEO of your role.

We are committed to providing a competitive Total Rewards Package that meets our employees’ needs. From a choice of medical, dental, and vision plans to retirement savings opportunities through a 401(k) plan with company match and various other benefits, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and company wide, recognizing people daily through our Moments of Truth Program.

In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.

#Hybrid

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.

More information about The Pennant Group, Inc. is available at