Director of Sales, Marketing Venues

Who We Are

Spotlight Events, Inc. is an employee‑owned (ESOP), a purpose‑driven organization headquartered in Eagle, Idaho. For nearly three decades, our brands—
Spotlight Dance Cup and LEAP National Dance Competition
—have stood at the forefront of the competitive dance industry, producing approximately 90 events in 30 states and 50+ cities annually.

Our Mission is simple: Inspire and Celebrate Young Adults through the Arts. Powered by the Entrepreneurial Operating System (EOS) and grounded in accountability, excellence, and growth, we are rapidly expanding our national footprint and seeking dynamic leaders who can grow with us.

• “Break A Leg” – Passionate, disciplined, self‑starter energy that inspires excellence.
  Anti‑Values: complacency, low effort, waiting for orders instead of leading.
• “A Cut Above” – Delivering the shining standard at every event and creating raving fans.
  Anti‑Values: inconsistency, mediocrity, doing just enough to get by.
• “The Show Must Go On” – Adapt & overcome with resourcefulness, flexibility, and relentless drive to get it done.
  Anti‑Values: excuses, rigidity, giving up when challenges arise.
• “Support Your Friends” – Celebrate others, uplift the team, and make people feel valued.
  Anti‑Values: gossip, selfishness, “not my job” mentality.
• “Pride of Ownership” – Own the details, grow relentlessly, and treat every dollar earned or saved as if it were your own.
  Anti‑Values: neglect, waste, blame‑shifting, lack of accountability/growth.

• Employee‑Owned (ESOP):
  Build long‑term wealth and ownership in a rapidly growing company.
• Annual Bonus based on % of EBITDA (30% – no max cap, based on plan terms).
• Mission‑Driven Work:
  Inspire and celebrate the next generation of artists across the country.
• Career Pathway:
  Be part of the leadership team shaping the future of a category‑leading brand.
• 401(k) with 3% Company Contribution.
• Paid Time Off (PTO), Flex Time, Paid Holidays.
• Pre‑Tax “Cafeteria” Plan (FSA/HSA eligible).
• Medical, Dental, Vision Coverage.
• AFLAC Supplemental Insurance.

You’re a strategic and results‑driven leader with expertise in sales, venue partnerships, and client relations. You thrive in dynamic, high‑growth environments, inspiring teams to achieve ambitious goals while building strong relationships with clients and partners. You balance big‑picture strategy with hands‑on execution, always keeping accountability and excellence at the forefront.

If this is you, consider joining us as we expand our reach and continue to set the standard in the performing arts industry!

The Director of Sales & Marketing is a senior leadership position responsible for driving revenue growth and cultivating client relationships that uphold the Shine Standard of our events. This role combines strategic sales leadership, market analysis, and operational oversight to ensure Spotlight and LEAP achieve revenue and growth objectives while delivering exceptional client and partner experiences.

• Lead and inspire the Sales, Venue, and Marketing functions with clear expectations, accountability, and performance standards.
• Oversee sales, client engagement, and marketing alignment to ensure a unified growth strategy.
• Develop leaders and specialists through coaching, performance metrics, and EOS‑based accountability.
• Foster a culture of ownership, discipline, and alignment with company Core Values.

• Conduct ongoing market and competitive analysis to identify growth opportunities, emerging trends, and strategic positioning.
• Monitor and report on client acquisition, attrition, retention, engagement, and brand performance metrics.
• Translate data insights into actionable sales, marketing, and event strategies.
• Ensure brand positioning, messaging, and value proposition are consistently reflected across sales and marketing channels.

• Partner with executive leadership to develop and execute company‑wide growth strategies.
• Identify target markets, high‑value clients, and strategic expansion…