Google Ads Specialist

About The Opportunity

We’re looking for a highly detailed and strategic Google Ads Specialist to lead paid search performance across our senior living, home health, and hospice communities. You’ll own full‑funnel visibility across Google Search, You Tube, and Local Map Pack — ensuring families find us at the exact moment they’re searching. You’ll manage the full lifecycle of a lead, from first click through CRM attribution, delivering customized, localized results for 200+ communities.

• Manage Multi‑Channel Google Ads:
  Build and optimize high‑intent campaigns across Search, You Tube, and Local Map Pack placements.
• Localize Every Campaign:
  Customize targeting, ad copy, and landing experiences for 200+ communities to highlight each location’s services and culture.
• CRM + Offline Conversion Tracking:
  Integrate Google Ads with our CRM to track lead quality, import offline conversions, and train algorithms on what truly drives tours and admissions.
• Dominate Local Map Pack:
  Optimize Business Profiles, location assets, and local search ads to win “near me” searches.
• Deep Keyword & Audience Strategy:
  Conduct granular keyword research and build custom audiences (including decision‑maker segments) for video and retargeting campaigns.
• Performance Optimization:
  Monitor bids, budgets, and search terms daily; run A/B tests on headlines and creative to improve CTR and reduce CPA.
• Location‑Specific Reporting:
  Deliver actionable insights that go beyond clicks — focusing on lead quality, tours, and admissions.

• 3–5+ years managing Google Ads with proven multi‑location experience (100+ locations).
• Strong background in senior living, home health, or regulated healthcare (preferred).
• Google Ads certifications across Search, Video, and Display.
• Expertise in CRM integrations, offline conversion imports, and Google Ads Editor.
• Highly detail‑oriented with a passion for accurate tracking and data‑driven decision‑making.

• Detail‑Obsessed:
  You understand every location has its own story and treat its account structure accordingly.
• Analytical & Data‑Driven:
  You rely on numbers and patterns to guide optimization.
• Strategic:
  You see how search, maps, and video collectively influence a family’s care decisions.
• Collaborative:
  You work seamlessly with web and design teams to ensure landing pages and creative support your strategy.

As part of The Pennant Group
, we operate through the CAPLICO core values —
Customer Second, Accountability, Passion for Learning, Love One Another, Intelligent Risk Taking, Celebration, and Ownership
. These values define our culture, guide our leadership, and shape how we deliver life‑changing service across all communities.

We are committed to providing a competitive Total Rewards Package that meets our employees’ needs. From a choice of medical, dental, and vision plans to retirement savings opportunities through a 401(k) plan with company match and various other benefits, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and company wide, recognizing people daily through our Moments of Truth Program.

In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e‑courses through our Learning Management System as well as training sessions and seminars.

Hybrid, Eagle,

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.

More information about The Pennant Group, Inc. is available at