Public Relations & Communications Manager

Public Relations & Communications Manager

Become the Voice of One of the World's Leading Resorts. Every unforgettable guest experience has a story behind it. At Bucuti & Tara Beach Resort, we’re looking for someone who can bring those stories to the world.

As our Public Relations & Communications Manager, you’ll transform meaningful moments into compelling stories; stories that inspire future guests, strengthen lasting relationships, and reinforce Bucuti & Tara’s reputation as one of the world’s leading luxury resorts.

From celebrating romance and wellness to sharing our commitment to sustainability, you’ll help ensure that the experiences our guests cherish continue to resonate long after they’ve returned home.

Located on the pristine Eagle Beach in Aruba, Bucuti & Tara Beach Resort is consistently recognized as one of the world’s leading luxury resorts. Our adults-only property has earned international acclaim for exceptional service, romance, sustainability, wellness, and unforgettable guest experiences. Our associates are passionate about excellence and share a commitment to creating meaningful moments for every guest. Together, we continue to set new standards in luxury hospitality while making a positive impact on our community and environment.

As Public Relations & Communications Manager, you’ll lead the resort’s storytelling strategy and public relations efforts across international and local markets. Your responsibilities include:

• Developing compelling stories that strengthen Bucuti & Tara’s global reputation.
• Writing exceptional press releases, articles, blogs, newsletters, speeches, website copy, and other brand communications.
• Building and nurturing relationships with international media, journalists, editors, influencers, and luxury travel partners.
• Securing earned media coverage in leading travel, luxury, wellness, sustainability, and lifestyle publications.
• Hosting journalists, influencers, VIP guests, and trade partners during on-property visits.
• Representing Bucuti & Tara at international trade shows, sales missions, industry events, and community engagements.
• Leading the resort’s organic social media storytelling and content creation.
• Protecting and strengthening the resort’s distinctive brand voice across every communication.
• Supporting award submissions and promoting industry recognitions worldwide.
• Collaborating closely with the Sales & Marketing Manager to deliver a consistent brand experience across every channel.

You’re an exceptional communicator who understands that great public relations begins with authentic relationships and unforgettable stories.

You are:

• A gifted writer with outstanding storytelling skills.
• Naturally charismatic, engaging, and confident when meeting new people.
• Passionate about luxury hospitality and creating memorable guest experiences.
• Curious, creative, and always looking for the next story worth telling.
• Equally comfortable interviewing a guest, writing a press release, hosting a journalist, or presenting at an international trade show.
• Highly organized and proactive, with exceptional attention to detail.
• Comfortable working independently while collaborating across departments.
• An ambassador who represents the Bucuti & Tara brand with professionalism, warmth, and authenticity.

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Hospitality, or a related field.
• Minimum of 3–5 years of experience in public relations, communications, journalism, content creation, or luxury hospitality.
• Outstanding writing and editing skills with the ability to adapt tone for different audiences.
• Demonstrated success in media relations and securing earned media coverage.
• Experience creating engaging content across multiple communication channels.
• Experience hosting media, VIP guests, or industry partners is highly desirable.
• Experience representing a brand at trade shows, presentations, or industry events is an advantage.
• Fluent English is required. Additional languages such as Spanish, German, Italian, Dutch, or Papiamento are highly valued.
• Affinity with luxury travel, wellness, sustainability,…