Senior Manager Marketing - Retail

About Lamb Weston

You've probably enjoyed our fries without even knowing it! As a leading manufacturer in our industry, we inspire and bring people together with foods they love and trust. Our customer base includes international food service providers, restaurants, and households in over 100 countries around the world.

A highly innovative global corporation with a start-up mindset, we empower every individual to make a genuine difference. You’ll gain access to hands‑on training to fuel your growth and success, explore opportunities for new solutions, and you’ll join a winning team of 10,000+ people all dedicated to raising the bar – together.

Under the supervision of the Director of Marketing, this role will support building the strongest Retail portfolio in the frozen potato and onion category and adjacent spaces. The ideal candidate must be adept at leveraging data to drive decision‑making and deliver results for Lamb Weston. They must function in a highly collaborative work environment, building partnerships with supply chain, operations, innovation, finance and sales as well as other cross‑functional matrix partners.

They must have excellent communication skills, with the ability to influence up and across.

• Leads multiple national retail brands, with deep portfolio management skills, including new innovation, renovation of core items, retailer sell‑in conversations, and consumer marketing and advertising activities. Positions the brand’s portfolio effectively in each of the relevant markets, channels, and buyers.
• Develop the holistic communications and eCommerce plan for multiple national retail brands. This includes tactic/channel planning, budget management, and reporting share out on a monthly, quarterly, or campaign basis.
• Leads digital brand awareness and demand generation strategies including regional and national shopper marketing programs.
• Collaborate with cross‑functional partners, including Category Leadership, Finance, and Category Sales Development in joint business planning, including promotional strategies.
• Manages a portfolio of external partnerships, focusing on relationship stewardship, performance improvement, and opportunity exploration. Lead the strategy, synthesize and act upon Retail specific proprietary and syndicated data (example: NIQ) through third‑party research vendors.
• Translate Retail market data into business intelligence for marketing and commercial leaders, helping ensure business strategies and plans are built on fact‑based market data.
• Develops solid understanding of customer and Lamb Weston product portfolio; provides product support to internal and external stakeholders as appropriate.
• Develops understanding of domestic retail dynamics and identify linkages and implications from research to information innovation strategies.
• Understands, applies and integrates knowledge of Lamb Weston, its customers and the industry as a whole, across functional areas, including supply chain, to optimize performance.
• Demonstrates strong acumen in navigating legal agreements, including MSAs and related partnership contracts.
• Manage at least one (1) direct report.
• Other responsibilities as needed.

• Bachelor’s degree required, Master’s degree in Marketing or related field, preferred.
• At least six (6) years of relevant work experience in marketing or related field.
• CPG brand management experience required.
• Deep understanding of Retail required:
  Category Data (NIQ/Circana), brand positioning frameworks, E‑Comm platforms/execution, usage of secondary and primary research, and traditional and emerging media networks.
• Experience working with outside agency partners to drive brand growth.
• At least two (2) years of direct leadership / management roles.
• Consummate team player capable of working across the organization.
• Highly detail‑oriented and a self‑starter, who can provide clear direction to multiple cross‑functional partners.
• Must be able to work in person four (4) days a week at Lamb Weston’s Eagle, .
• Ability to travel up to 10% of time.

• Health Insurance Benefits – Medical, Dental, Vision.
• Flexibl…