Sr. Manager, Marketing Operations and Insight

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Full Time Dedicated United States, US

4 days ago Requisition

Salute is a global leader in integrated lifecycle services for data centers, supporting customers from site selection and design through commissioning, operations, sustainability, and workforce development. As the data center industry continues to experience rapid growth driven by cloud computing, AI, and high-performance computing, Salute is committed to delivering operational excellence and innovative solutions to some of the world's most complex digital infrastructure environments.

We know lifedoesn’t stop when work begins, that’s why we offer perks designed to support your well-being, your family, and your future:

• Time to Recharge:Enjoy8 company-paid holidays
  ,2 floating holidays
  , and
  PTO
  so you can rest, celebrate, and take care of what matters most.
• Comprehensive Benefits Package:Including Medical, Dental, and Vision that you can
  enroll in starting on Day 1. Coverage
  begins the first of the month following 30-days of employment.
• Peace of Mind:
  The Employee Assistance Program
  is available to all employees, even if you do not participate in the benefits package.
• Your financial future matters:Enjoy our employer-supported 401(K) with immediate 100% vesting, plus a3% employer match and a 50% match on the next 2%.
• Wellness Support:Access to
  HSA
  ,
  mental health resources,and
  gym discounts
  —because your health matters.
• Extra Protection & Perks:Through discounted group programs, such as
  legal services
  ,
  home & auto insurance
  ,
  pet insurance
  , and protection
  for life’s unexpected moments.

The Sr. Manager Marketing Operations is responsible for optimizing marketing processes, technologies, data, and reporting to improve marketing effectiveness and support business growth. This role serves as the bridge between marketing, sales, business operations, and technology teams, ensuring campaigns, lead management, reporting, and marketing systems are aligned to organizational goals.

Reporting Relationship:
This position reports directly to the Vice President, Global Marketing.

• End-to-end ownership of the lead capture chain - web forms through to CRM - including scheduled testing, alerting and documented recovery.
• Serve as the primary Hub Spot super user - owning day-to-day configuration, workflow automation, lists, templates, and optimization of the platform for the marketing team
• Oversee integrations between marketing, sales, and business systems.
• Ensure data accuracy, governance, and platform performance.
• Evaluate and implement new marketing technologies to improve efficiency.

• Develop and maintain lead lifecycle processes, scoring models, and routing workflows.
• Partner with sale and partner teams to improve lead quality and conversion rates.
• Monitor lead flow and identify opportunities to enhance sales and marketing alignment.
• Support pipeline reporting and attribution analysis.

• Establish best practices for campaign setup, tracking, UTM governance, and reporting.
• Ensure campaigns are executed accurately and on schedule.
• Support segmentation, targeting, and audience development efforts.

• Develop dashboards and reports to measure marketing performance.
• Track KPIs including lead generation, MQLs, SQLs, pipeline contribution, revenue attribution, and campaign ROI.
• Provide actionable insights and recommendations to leadership.
• Analyze trends to support forecasting and strategic planning.

• Create and document scalable marketing processes and workflows.
• Identify opportunities to improve efficiency, automation, and reporting capabilities.
• Develop standardized operating procedures and governance frameworks.
• Support cross-functional initiatives involving marketing, sales, customer success, and operations.
• Track marketing budgets and campaign expenditures.
• Manage relationships with marketing technology vendors and agency partners.
• Support contract…