Associate Manager-Commercial Marketing

Overview

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

The Associate Manager-Commercial Marketing is responsible for the planning, development and execution of TDS’s strategic and tactical marketing initiatives. This includes campaigns that support new customer acquisition as well as nurturing existing customers. These activities will drive sales to meet company objectives for market penetration, gross adds and revenue targets.

The Associate Manager-Commercial Marketing leads, develops, implements and manages commercial lead generation and promotional campaigns across TDS markets using traditional and digital marketing tactics. This includes planning and coordinating of events, submitting job requests, creative proofing, and campaign execution. The Associate Manager-Commercial Marketing will be a key resource for the team in monitoring tactical success and reporting on initiatives. They will serve as a supporting role to the marketing organization.

In addition, this position will manage other projects of medium scope programs to drive new customer acquisition and increase market penetration. This may include working with Product Management to develop special offers and working with peers to create market-specific campaign strategies. The Associate Manager-Commercial Marketing will be responsible for developing strategic and tactical marketing initiatives to support these programs and will be responsible for analyzing these initiatives for success, including collaborating within the team to find opportunities for improving results.

The Associate Manager-Commercial Marketing will provide ongoing operational support for the use and enhancement of marketing and sales automation technologies, such as Salesforce. This includes process and list development, as well as hands-on work within our CRM and Marketing Automation software for commercial marketing initiative support.

This position is expected to maintain and understand TDS market areas along with product availability and competitive threats. This role will work with all functional areas such as marketing, sales and product management to help facilitate sales and access market opportunities.

While performing the duties of this job, the associate is regularly required to sit, stand, write and operate a computer keyboard, standard office equipment and telephone. The associate regularly communicates with customers. The associate is frequently required to move about and reach for items. The associate may occasionally lift and/or move up to 25 pounds. The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Manage commercial lead generation strategies.
  • Schedule and manage creation of new marketing materials
  • Oversee writing, design and production of materials
  • Manage commercial marketing expense budget
  • Event coordination support
  • Manage direct mail campaigns as needed
  • Analyze data from marketing tests
  • Develop and distribute monthly marketing analytics reporting
• Create and manage special programs to improve customer acquisition:
  • Plan and budget marketing activities to meet goals
  • Schedule and oversee creation of marketing materials (including printed materials but also management of digital properties to support programs)
  • Manage relationships with vendors
  • Analyze effectiveness and profitability
• Assist with the development of new programs to increase results and meet company goals.
• Interact with sales and marketing leaders to help create, manage and implement marketing and sales tactical plans.

Required Qualifications

• Bachelor’s degree (or higher) OR 4+ years professional work experience.
• 4+ years’ experience in marketing or advertising.

Other Qualifications

• Understanding of how to analyze sales and marketing initiatives for success, profitability, retention, and customer…