Director, Product Marketing

Unified Health Technology, Inc. (d/b/a Fire Note) Director, Product Marketing

Location: Greater Boise,

Reports to: VP of Revenue

Salary Range: $130,000 - $160,000

Team: Individual contributor leader as a hands-on, builder role, with direct access and influence to the leadership team.

Fire Note is a purpose-built EMR platform for hospice and palliative care clinicians. Unlike legacy EMRs adapted from home health workflows, Fire Note was built from the ground up alongside hospice clinicians, around the real-world workflows, challenges, and realities of delivering care. Our proven track record demonstrates that Fire Note gives clinicians more time with patients and less time fighting their software.

We're a lean, fast-moving team building category-defining software for a growing corner of healthcare. This role will play a foundational part in how the market understands who we are and why Fire Note is different.

Fire Note is hiring its first dedicated Director, Product Marketing. This is a rare opportunity to build the product marketing function from the ground up at a company with real product-market fit, a differentiated technology story, and significant runway for growth. You'll own positioning, messaging, competitive intelligence, sales enablement, and go-to-market strategy for new features and releases.

This role bridges the missions of Product, Sales, and Marketing, and is highly cross-functional. You'll work hand-in-hand with the Product, Sales, and Client Success leadership to translate what Fire Note builds into a story the market, and our sales team, can sell.

• Own and continuously refine Fire Note's core positioning and messaging, anchored in customer, prospect, and win/loss insight.
• Translate clinical and operational value (faster charting, better care plan adherence, cleaner billing/claims) into messaging that resonates with each buyer: clinicians, agency owners/executives, and finance/operational leaders.
• Develop and maintain core messaging documents, positioning frameworks, and a company narrative that stays consistent across web, sales, and marketing.
• Build and maintain competitive battle cards and positioning against legacy hospice/home-health-adapted EMRs and point solutions.
• Monitor the hospice EMR and broader post-acute care software landscape; turn market and regulatory shifts (e.g., CMS/hospice policy changes) into actionable input for product and GTM.
• Run structured win/loss analysis and synthesize findings into concrete recommendations for messaging, packaging, and sales strategy.

• Own end-to-end GTM planning and execution for new features and releases — from early positioning input during product development through launch messaging, enablement, and customer communication.
• Partner with Product on roadmap input, ensuring customer and market signals make it back into prioritization discussions.
• Partner with the GTM team to activate positioning in the market, from sales narratives through product launches. Ensure launches reflect established positioning and customer feedback, while collaborating with GTM on enablement.
• Build and maintain the core sales toolkit alongside sales leadership: pitch decks, one-pagers, ROI/value calculators, demo scripts, objection-handling guides, and competitive comparisons.
• Partner with Sales leadership to identify enablement gaps and iterate on materials based on what's actually working (or not) in the field.
• Train and support the sales team directly on new messaging, features, and competitive positioning.

• Working with the existing marketing department to create high-impact content including website copy, case studies, customer testimonials, sales collateral, webinar content, and select thought leadership.
• Represent the voice of the client with marketing content based in real clinician and agency-owner language.
• Regularly engage directly with users (clinicians, agency leadership) to stay fluent in how Fire Note is actually used and valued.
• Partner with Account Management and Client Success to fuel both marketing and sales through client advocacy which includes reference clients, case studies, and testimonials

• Bachelor's Degree in related or adjacent field.
• 6-8 years in product marketing, with meaningful time in B2B SaaS; healthcare IT, health tech, or EMR/EHR experience strongly preferred given the specialized buyer and regulatory context.
• Track record operating as a senior individual contributor at a high-growth startup and comfortable being a “player,” not just a strategist.
• Experience marketing to a clinical or highly specialized end-user audience alongside a separate economic buyer (e.g., clinician as user, agency owner/CFO as buyer) is highly relevant to Fire Note's dynamic.

• Excellent written communication with an ability to turn complex clinical/technical capability into clear, differentiated, buyer-ready messaging.
• Strong…