Communications Manager II

Working/Functional Title

Communications Manager II

Marketing and Communications Office. The successful candidate serves as a central function in translating the Broad Colleges strategic priorities into clear, consistent, and high-impact communications. This position ensures alignment across academic units, advancement, and university communications while driving visibility, reputation, and engagement with key audiences. This role is a strategic communications function that connects institutional priorities to measurable outcomes, including student engagement, enrollment positioning, research visibility, and donor impact.

This includes but is not limited to supporting and developing the colleges content management and communication platforms. The Broad College of Business as part of a proud land‑grant research university, we create and disseminate business knowledge through collaboration, developing global leaders who positively transform organizations and society. Our vision:
Broad Spartans work hard, work smart, and work together to cultivate excellence in the next generation of global business leaders through boundary‑pushing research, participative learning experiences, and meaningful community engagement. An integral part of our team’s efforts in advancing the Broad Colleges mission and vision, the ideal candidate will work collaboratively with communicators, leadership, faculty, and staff.

The ideal candidate will also maintain vendor relationships, provide project management, assist with the creation of appropriate processes and workflows, ensure compliance with university accessibility and branding standards, provide documentation and training needs, and ensure support and customer service are available to platform users. The Communications Manager will also maintain connections with and facilitate information sharing between campus partners and other MSU units.

This position will report to the Senior Communications and Marketing Director.

Content Creation/ Ideation; 40%:
Plans/ writes new content strategies and campaigns, leading them from ideation to publication within the college’s owned channels (newsroom, newsletters and social media), the university’s owned channels, as well as earned and paid channels in external media outlets. Translate keyword research, search intent analysis, and SEO insights into compelling, conversion focused content that increases visibility across search channels.

Public Relations Responsibilities- 20%:
Directs public relations efforts for college, plans and implements public relations budget and establishes policies and procedures related to the daily operation of public relations strategy. Advises other units on media and public relations issues and designs and presents workshops on news writing, radio usage, newsletters, and marketing strategies.

Support Responsibilities 20%:
Pans, creates, produces, photographs, edits, records or drafts releases and feature materials for media and publications in order to inform the public and University of issues and events. Develops specialized communications plans for other units as requested.

Liaison Responsibilities; 10%:
Serve as college liaison for MSU University Communications, University Advancement and MSU Alumni
Office to collaborate on external media relations and university communication initiatives. Foster new relationships and partnerships to enhance collaboration and cross‑promotion efforts.

Supervisor Responsibilities; 10%:
Works with other support staff in the unit, when formal supervision is assigned to the position, in addition to supervising students.

Knowledge equivalent to that which normally would be acquired by completing a four‑year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services;

graphic design; word processing; desktop publishing;…