Marketing Specialist - Core Brands

Work Arrangement

This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely.

Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

• Salary Range: $57,000-$64,000 dependent on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to26 daysof PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
• 401(k) witha company match
• Tuition Reimbursement
• Up to 12 Weeks of Paid Parental Leave
• Learn more about our benefits here

• Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services
• Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities
• Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns
• Transforms business objectives into marketing strategy and resulting successful tactics
• Plans and writes marketing content to ensure a successful promotion and increased product usage
• Proofreads own and others’ documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members’ work
• Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience
• Creates Campaign Plans and new initiative overview documents
• Collaborates closely with Creative Services on the development of marketing materials
• Maintains and reports on results and expenses for each marketing campaign conducted
• Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends
• Plays supporting role in product/service review, refresh, and bundling
• Coordinates special projects and programs to ensure success of the products/services/projects/programs
• Uploads current marketing content such as promotions and campaigns to the intranet
• Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns
• Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns
• Using assets provided by Creative Services, designs limited marketing materials
• Provides timely and appropriate reports and communications to VP of Marketing and Marketing Manager
• Communicates effectively across Community Impact division and throughout the Credit Union
• Works closely with marketing vendors and partners to ensure on-time campaign launches
• Represents the Credit Union at events on campus and in the community to promote products and services
• Participates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with…