General Manager; Michigan State Sports Properties

GENERAL MANAGER, MICHIGAN STATE SPORTS PROPERTIES

East Lansing, MI

On-site

• Partner with athletics department to develop and execute a sales plan to meet and exceed revenue goals for Playfly
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level corporate sponsor ships
• Manage, coach and develop a team of sales & account support staff at the university sports property
• Create standards and assist with the achievement of their individual goals
• Identify potential sponsors for the university sports property through networking with university stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and the university athletics executives to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Oversee management of radio network (terrestrial, digital) and supervise the respective broadcast talent
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

• Bachelor’s degree required
• 6-8 years of direct sales experience in the sports multi-media environment required
• 10 years of experience in a sales role preferred
• Experience managing a team of direct reports
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with university Athletics

• Must be available for game days and evening athletic events and coaches shows
• Must be available to travel for client presentations
• Must be able to work nights and weekends around sporting events

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.

We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.