Manager, Web Strategy

We are seeking a seasoned and highly versatile Manager, Web Strategy to take complete ownership of our digital portfolio, which includes four distinct company websites. This critical role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute and manage. You will be accountable for the entire web ecosystem, translating business goals into exceptional user experiences that drive engagement, lead quality, and revenue across all properties.

You will manage a dedicated Senior Web Developer and a SEO Manager and work extensively with cross-functional teams.

• Develop, own, and execute the comprehensive web strategy for all four corporate websites, ensuring complete alignment with business and marketing objectives (e.g., brand, demand generation, customer support).
• Design, implement, and continuously optimize the information architecture and user experience across all sites. Champion the web customer journey, ensuring intuitive navigation and clear conversion paths that turn visitors into qualified prospects.
• Own all web analytics platforms (e.g., Google Analytics). Track, interpret, and report on performance KPIs, including emerging visibility metrics across AI answer surfaces, using data to identify bottlenecks, inform A/B testing, and drive strategic prioritization for maximum ROI.
• Serve as a hands‑on contributor, directly executing content updates, minor design changes, and strategic initiatives. Manage a dedicated Web Developer and a Senior SEO Strategist.
• Lead development and maintenance efforts using modern CMS platforms, with proven, extensive experience in Webflow. Champion the adoption of AI‑driven workflow tools to improve team velocity and consistency across the portfolio.
• Act as the primary web liaison, partnering closely with Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated campaigns across the digital portfolio.

• 10+ years of experience in a web strategy, UX, or digital marketing leadership role, managing multiple, complex web properties.
• Hands‑on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment.
• Expert‑level proficiency in web analytics (GA4), user behavior analysis, and conversion rate optimization methodologies with working knowledge of AI‑assisted analytics and testing platforms.
• Understanding of AEO principles, including how large language models discover, evaluate, and cite web content, and how to optimize visibility in AI‑generated responses and answer engines such as Perplexity, ChatGPT Search, and Google AI Overviews.
• Capacity to function effectively at both strategic (roadmaps, goals) and execution levels (platform changes, asset management).
• Experience managing or mentoring at least one direct report or dedicated developer, including task delegation and performance oversight.
• Strong knowledge of technical SEO principles, structured data/schema markup, web accessibility, and performance optimization, appreciating their impact on AI content discovery and ranking.
• Familiarity with AI‑powered content, design, and optimization tools.
• Excellent communication and project‑management skills, articulating complex web concepts to non‑technical stakeholders.

$135,000 - $140,000 a year.

In our dedication to salary transparency, this role is bonus eligible. The final offer will depend on various factors, including the candidate’s qualifications, relevant experience, and the organization’s budget. Our Talent Acquisition team will provide more information about the compensation package for this position during the interview process.

Please note that salary estimates provided by websites (Linked In, Glassdoor, etc.) may not accurately reflect the actual salary range for the position.

• Robust benefits package including health, dental, and 401(k) with company match.
• Flexible time‑off policy or generous PTO plan and paid holidays.
• Up to 4 weeks paid bonding leave.
• Tuition reimbursement.
• Robust Employee Assistance Program offering free counseling 24/7/365, financial counseling, legal guidance, and adoption…