Salesforce Marketing Cloud Consultant

This is a contract position based out of East Peoria, IL.

Position Type:
Contract.

Location:

East Peoria, IL. Pay: $40.00 - $45.00/hr.

• Advanced understanding of Salesforce Marketing Cloud architecture, including Contact Builder and data model design
• Expertise in Contact Builder: contact key strategy, attribute groups, and relational data modeling
• Strong experience with Data Extensions: schema design, data types, indexing, and lifecycle management
• Proficient in Subscriber data governance, including deduplication, data hygiene, and segmentation readiness

• Advanced SQL querying for segmentation, audience creation, and data transformation across large datasets
• Development of dynamic, reusable audience segments using behavioral, demographic, and transactional data
• Hands‑on expertise with Automation Studio for scheduling, ETL processes, and campaign data workflows
• Implementation of calculated attributes and advanced segmentation logic to support personalization and targeting

• Design and execution of end‑to‑end Journey Builder workflows, including onboarding, activation, and nurture programs
• Configuration of entry sources (Data Extensions, API events, file imports) and event‑driven triggers
• Advanced use of decision splits, engagement splits, and exit criteria to optimize customer paths
• Expertise in cross‑channel journey orchestration (email, SMS, push) aligned to lifecycle strategy
• Monitoring, troubleshooting, and optimization of journey performance and engagement outcomes

• Strong proficiency in AMPscript for dynamic content, conditional logic, and personalized messaging at scale
• Experience with Dynamic Content Rules and attribute‑driven personalization strategies
• Working knowledge of Server‑Side JavaScript (SSJS) for advanced scripting use cases
• Ability to operationalize behavioral triggers and real‑time personalization frameworks

• Expertise in Email Studio and Content Builder, including modular template frameworks and reusable content blocks
• Ability to align content strategy with audience segmentation and journey logic
• Experience integrating email into automated journeys and triggered campaigns

• Experience coordinating multi‑channel campaigns across Email, SMS, and Push Notifications
• Understanding of Mobile Studio (SMS) for message deployment, opt‑in compliance, and journey integration
• Familiarity with Mobile Push and in‑app messaging lifecycle management

• Execution of A/B and multivariate testing within campaigns and journeys
• Analysis of engagement metrics (open rates, click‑through rates, conversions) to drive optimization
• Continuous improvement of segmentation and messaging based on performance insights and behavioral data

• Knowledge of email deliverability fundamentals, including sender reputation and list hygiene
• Understanding of data privacy regulations (CAN‑SPAM, GDPR) and consent management
• Management of suppression lists, subscription preferences, and contact policies
• Implementation of best practices for frequency, targeting, and compliance governance

• Experience with Marketing Cloud APIs (REST/SOAP) for data ingestion and triggered messaging
• Integration of SFMC with Salesforce CRM and external systems
• Understanding of event‑driven marketing architecture and real‑time data activation

• Tracking journey performance metrics (opens, clicks, conversions)
• A/B testing within journeys
• Interpreting engagement data to optimize targeting and flow

• Build/test emails in SFMC
• Improve dynamic content, behavioral triggers, personalization strings + AMPscript
• Journey Builder workflows (segmentation logic)
• Partner with Product Marketing & Digital Marketing on content and campaign strategy
• Ensure deliverability, sender score, and compliance
• Translate marketing goals into journey logic and segmentation
• Manage QA, rendering, and deployment
• Support onboarding,…