Digital Marketing Technologist

Digital Marketing Technologist – Marketing Data Science – Hybrid (Marketing, Communications & Growth)

50 Amica Way, Lincoln, RI 02865

Amica is implementing Adobe Experience Platform (AEP) to deliver more personalized, data‑driven experiences across the customer lifecycle. We are hiring a Digital Marketing Technologist for our Marketing Data Science team to serve as Amica's in‑house subject matter expert, partnering across Marketing, Digital, IT, Data Science, Sales, and Service to meet business goals by continuously evolving the platform to drive acquisition, retention, cross‑sell, and service experiences.

This is a hybrid business and technical role. The ideal candidate brings hands‑on AEP experience, marketing technology fluency, and a working understanding of the insurance customer, including quoting, binding, policy servicing, and renewal. Equally comfortable configuring schemas and audiences as facilitating a workshop for business and marketing stakeholders.

• Serve as system owner and SME for AEP (RTCDP, AJO, CJA); ensure availability, performance, governance, and ongoing adoption.
• Manage data ingestion (batch and streaming), XDM schemas, datasets, identities, audiences, journeys, and destinations.
• Maintain platform documentation including solution designs, data dictionaries, use case catalogs, and operational runbooks.
• Monitor data quality, identity resolution, and consent/privacy controls; identify and remediate issues proactively.
• Triage and resolve platform issues in collaboration with service providers and Adobe.

• Partner with Marketing, Digital, Sales, Service, and Product to identify high‑value use cases and translate them into AEP requirements.
• Lead intake, prioritization, and roadmap for new audiences, journeys, and analytics use cases.
• Own the effort to design and operate orchestrated, multi‑channel customer journeys in AJO across email, SMS, push, in‑app, and paid media.
• Accountable for building and maintaining audiences in RTCDP aligned to lifecycle stages, including quote completion, conversion, retention, win‑back, cross‑sell, and renewal.
• Partner with other Marketing Data Science team members in building CJA dashboards and analyses to measure campaign performance, journey health, and customer behavior across channels.

• Define and evolve the AEP roadmap aligned to Amica's customer experience and marketing objectives.
• Partner with other Marketing Data Science team members in establishing measurement frameworks and KPIs for use cases (engagement, conversion, retention, LTV).
• Identify and prioritize new integrations with adjacent systems, for example policy administration, CRM, web/mobile, ad platforms, CMS/DAM.
• Stay current on Adobe roadmap, insurance industry trends, and martech best practices.

• Work effectively in a matrixed environment with internal teams and external partners (Adobe, implementation partners, agencies).
• Provide enablement, training, and desk‑side coaching to business users on AEP capabilities and self‑service paths.
• Communicate clearly with both technical and non‑technical audiences, including senior leadership and executive sponsors.

• Bachelor's degree in marketing, Business, Computer Science, Information Systems, or related field; equivalent experience considered in lieu of degree.
• 10+ years of experience in marketing technology, customer data platforms, CRM, or digital marketing operations.
• 3+ years of hands‑on experience with AEP, including direct working experience with at least two of: RTCDP, AJO, CJA.
• Working knowledge of XDM data modeling, identity stitching, schemas, datasets, segments/audiences, and destinations.
• Experience with data ingestion patterns (batch and streaming), source/destination connectors, and AEP APIs.
• Demonstrated ability to translate business requirements into clear technical solutions and measurable outcomes.
• Excellent written, verbal, and presentation skills; comfortable engaging with senior stakeholders.
• Strong project management, organization, and prioritization skills with the…