Program Growth Coordinator

Program Growth Coordinator Job description ABOUT CHEER UP ATHLETICS

At Cheer UP Athletics, we're committed to creating an environment where athletes and families feel supported, connected, challenged, and excited to be part of our community. We believe growth happens through strong relationships, exceptional experiences, and a genuine passion for helping athletes reach their full potential.

As we continue to grow, we're looking for an Enrollment & Growth Specialist who will play a critical role in increasing athlete enrollment, expanding program participation, strengthening retention, building community awareness, and helping Cheer UP Athletics continue to grow its impact throughout the region.

The Enrollment & Growth Specialist serves as a sales-minded growth professional, community ambassador, and relationship builder responsible for increasing athlete enrollment, expanding program participation, strengthening retention, and growing awareness of Cheer UP Athletics throughout the community.

This role is ideal for someone who is intrinsically motivated by growth and results. The successful candidate possesses a natural hunter mentality and does not wait for opportunities to come to them—they actively create them. They are energized by networking, building relationships, generating referrals, creating strategic partnerships, and finding innovative ways to introduce new families to Cheer UP Athletics.

The primary mission of this role is sustainable growth. This includes generating new enrollment opportunities, strengthening retention, increasing community awareness, expanding program participation, and creating positive experiences that encourage long-term family engagement. This individual will be responsible for helping expand the organization’s reach throughout the community while supporting meaningful experiences that contribute to long-term athlete and family involvement

Success in this role comes from a combination of sales ability, relationship building, community engagement, and genuine passion for helping athletes and families find a place where they can thrive. The ideal candidate understands that growth and retention work hand-in-hand—bringing new families into the program while creating experiences that encourage long-term participation and loyalty.

This individual will serve as a community ambassador, enrollment specialist, and growth champion who helps drive awareness, participation, enrollment, and retention throughout the organization.

The successful candidate is proactive, relationship-oriented, and motivated by growth. They do not wait for opportunities to come to them—they actively create them through networking, community engagement, referrals, exceptional family experiences, and meaningful relationship building. They are energized by connecting with families, building partnerships, generating referrals, and finding innovative ways to introduce new families to Cheer UP Athletics

• Drive athlete enrollment across all Cheer UP programs through proactive outreach, relationship building, and consistent follow-up.
• Conduct facility tours, program consultations, and enrollment conversations with prospective athletes and families.
• Convert inquiries, leads, and referrals into active program participants.
• Develop and execute strategies to increase program participation and enrollment growth.
• Identify and pursue new opportunities to introduce Cheer UP Athletics to prospective families within the community.
• Build referral relationships that generate new enrollment opportunities.
• Maintain accurate records of lead activity, enrollment conversations, and growth initiatives.
• Monitor enrollment trends and recommend strategies to improve conversion rates and participation levels.
• Consistently work toward enrollment, participation, and growth goals.

• Build meaningful relationships with athletes and families.
• Maintain regular communication with current members.
• Support retention initiatives and athlete re-engagement efforts.
• Proactively identify and address concerns that may impact participation.
• Help families stay informed…