Power Generation Sales Representative

Power Generation Sales Representative

Sell Caterpillar Generators, Standby Power & Prime Power Systems.

N C Power Systems | Wenatchee, WA

When critical infrastructure and business operations require reliable power, the right generator system matters.

This is a technical, consultative sales role focused on helping customers identify, configure, quote, and purchase Caterpillar standby and prime power solutions, including large-capacity generators and related emergency power equipment. This is not electrical service sales, selling electricity or a traditional transactional sales role. It is for someone who enjoys building relationships, understanding customer needs, visiting job sites, reviewing specifications, coordinating with technical teams, and developing power generation solutions that help customers keep their operations running.

Power generation solutions:

• Power Generation Systems – Caterpillar generators, standby emergency power systems, prime power solutions, transfer switches, paralleling switch gear, supporting emergency power equipment, and related third-party components, labor, logistics, delivery, and commissioning support.

• Make frequent in-person sales calls.
• Develop and grow relationships with end users and electrical contractors.
• Prospect for new accounts and new project opportunities.
• Stay responsive and proactive throughout the sales process.
• Follow up consistently after quotes and proposals.
• Use CRM tools to maintain account, project, and opportunity information.

• Travel to customer locations and job sites throughout the territory.
• Ask questions to understand the customer’s power needs.
• Identify whether the need is standby, emergency, prime, or project-specific power.
• Coordinate with internal experts to determine the right solution.
• Help customers understand available Caterpillar power generation options.

• Configure and quote custom emergency and prime power solutions.
• Include Caterpillar products, third-party components, labor, logistics, delivery, and commissioning requirements.
• Review vendor and subcontractor quotes for accuracy and completeness.
• Use Customer Solutions Quoter and related tools to develop customer proposals.
• Apply value engineering approaches when appropriate to meet or exceed project specifications.

• Research plan rooms for active projects involving generators and standby power.
• Review site plans, electrical drawings, and project specifications.
• Identify projects involving generators, transfer switches, and paralleling switch gear.
• Develop bidder lists to ensure interested contractors receive proposals.
• Coordinate with internal engineering and service teams to support the customer solution.

• Build your knowledge of Caterpillar power generation products.
• Learn competitor products and market trends.
• Attend trade shows, conferences, customer events, and factory training.
• Stay current on product offerings and applicable code requirements.
• Continue developing technical knowledge in power generation systems.

• Enjoy consultative, technical sales.
• Like getting out in the field and meeting customers face-to-face.
• Can build trust with contractors, owners, engineers, and internal teams.
• Are curious enough to learn power generation systems and customer applications.
• Can read and interpret project information, specifications, and technical documents.
• Are organized and disciplined with follow-up.
• Communicate clearly and professionally.
• Have a sense of urgency and responsiveness.
• Can coordinate details across customers, vendors, engineering, service, and project teams.
• Are motivated by both relationship building and closing business.
• Want to sell something tangible, important, and mission-critical.

This is a sales role, but it is not just about making calls and closing deals. You are helping customers solve real power reliability problems. These may involve critical facilities, remote…