Director of Sales; Senior Living

Discover Your Purpose with Us at Heartfields at Easton! As Director of Sales
, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

As the Director of Sales
, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship‑building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident‑centered sales experience while driving business growth.

• Status:
  Full Time
• Schedule:
  
  9:00am–6:00pm; weekends as needed
• Location:
  
  On‑site – Easton, MD
• Compensation: $70,000 base salary with total compensation target of $105,000 (uncapped commission)
• Relocation Assistance:
  May consider up to $5k for relocation
• Travel: 20%–30%

Working at Heart Fields at Easton offers the opportunity to be part of a warm, resident‑centered community known for its exceptional care, compassionate team culture, and welcoming environment. Reviews consistently describe the staff as friendly, knowledgeable, and genuinely invested in residents’ well‑being, creating a workplace where employees feel valued and proud of the impact they make each day. Heart Fields maintains beautifully landscaped grounds, modern amenities, and a vibrant activity program that supports a positive, uplifting atmosphere for both residents and team members.

As part of the Five Star Senior Living network, employees also benefit from strong organizational support, a commitment to high‑quality care, and a reputation for excellence recognized by both families and national ratings. All of this makes Heart Fields at Easton a rewarding place to grow a career while making meaningful differences in the lives of older adults.

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow‑up, objections, and closing
• Achieve monthly and quarterly move‑in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow‑up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move‑in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship‑building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

• Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
• Thrive in a purpose‑driven environment that puts residents first
• Join a collaborative, supportive leadership team…