Executive Director; Senior Living

Discover Your Purpose with Us at Heart Fields Assisted Living at Easton!

As Executive Director, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

As the Executive Director, your role includes providing strategic and operational leadership to ensure exceptional service, financial performance, and a vibrant community culture. You will represent the community externally, foster collaboration internally, and lead by example through clear communication, accountability, and compassionate leadership.

• Status:
  Full Time
• Schedule:
  
  9:00am–5:00pm; on-call required
• Location:
  
  Fully on-site – Easton, MD
• Compensation: $105,000–$110,000
• Bonus Eligibility: 20% Annual Bonus + Stabilization Bonus

Heart Fields Assisted Living at Easton is where small-town charm meets personalized care. Nestled near historic downtown Easton, our community offers a warm, open-concept environment with in-house Fox Rehab therapy, locally inspired Eastern Shore cuisine, and long-tenured, compassionate staff. Here, residents enjoy vibrant events, waterfront serenity, and a true sense of belonging on the Eastern Shore.

Operational Leadership

• Oversee day-to-day operations across all departments to ensure efficiency, compliance, and alignment with budgeted goals
• Ensure compliance with all federal, state, and local regulations, as well as organizational and ownership standards
• Maintain full responsibility for community financials, budgets, and operational performance metrics
• Drive achievement of NOI, occupancy, and resident engagement targets
• Monitor and manage operating costs, labor, and collections in alignment with financial expectations

Customer-Focused Culture

• Champion a resident-centered model of care that prioritizes service, dignity, and engagement
• Foster a supportive environment for residents, families, and team members alike
• Support all program areas—clinical, memory care, dining, and life enrichment— with functional oversight
• Hold regular Town Hall and/or Resident Council meetings, and ensure family communications and care plan reviews are consistent

Team & Talent Development

• Provide visible leadership to department heads and community team members
• Hire, train, develop, and coach staff to achieve high performance and job satisfaction
• Implement policies and procedures that promote compliance, accountability, and professional growth
• Support an inclusive, collaborative, and performance-driven work culture

Business Development & Sales Strategy

• Partner with the sales team to drive occupancy and maximize top-line revenue
• Contribute to pricing strategy and evaluate local market trends to maintain competitive positioning
• Cultivate and maintain relationships within the community to support lead generation and referrals
• Lead external business development strategy with clear accountabilities and measurable outcomes

Assisted Living / Memory Care (as applicable)

• Ensure compliance with state AL/MC regulations, policies, and resident documentation
• Lead monthly “at-risk” meetings and family engagement efforts
• Oversee specialized programming (e.g., SHINE® Memory Care) to ensure effectiveness
• Ensure wellness and care plans are properly implemented and tracked

• Bachelor’s degree in Business Administration, Healthcare Administration, Hospitality, or related field (preferred)
• Minimum 3 years of management experience, with at least 2 years as an Executive Director in senior living (AL/MC/IL)
• State-specific Administrator License/Certification required
• Proven success in census growth, operational leadership, and financial management
• Strong team leadership skills with experience in hiring, performance management, and coaching
• Excellent communication, problem-solving, and decision-making skills
• Experience with Medicaid (a plus, depending on state)
• Participation in rotating on-call schedule and Manager on Duty (MOD) coverage required on evenings/weekends

• Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
• Thrive in a purpose-driven environment that puts…