Content Marketing Specialist

Content Marketing Specialist 2 page is loaded## Content Marketing Specialist 2locations:
Eaton, OH (Headquarters) time type:
Full time posted on:
Posted 2 Days Agojob requisition :
R-101560

The
** Content Marketing Specialist II
** guides and develops the content creation process for Henny Penny.  Their primary duty is to research content and industry trends, develop content strategies, and create content in both print and digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.

Additionally, this role is responsible for defining and researching market segments and personas in order to create targeted content that resonates, educates, and creates a favorable brand impression of Henny Penny.##
** What You’ll Do
** As our
** Content Marketing Specialist II**, you will:
* Lead the content creation process from ideation through delivery
* Develop and execute content strategies that align to target audiences and business goals
* Own marketing segmentation, personas, and associated messaging frameworks
* Research industry trends, competitor activity, and emerging topics to keep content fresh and relevant
* Produce engaging content across platforms — blogs, email, web, video, print, and social media
* Write, edit, and proof high‑quality marketing copy
* Ensure SEO best practices are implemented across all digital content
* Assist in developing paid ad messaging for PPC and industry advertising
* Manage content calendars and maintain consistency across all channels
* Collaborate with internal experts and external partners to support timely project execution
* Monitor content performance analytics and prepare insight‑driven reports
* Support content for product launches and strategic initiatives
* Continually explore new content formats, tools, and technologies
* Demonstrate company values and expected behaviors in all work
* Perform other duties as assigned## ##
** What You’ll Bring
*** 3–5 years of experience in a content marketing, copywriting, or digital content role; MBA preferred
* Experience with CMS platforms such as Word Press, Drupal, or Joomla
* Strong writing, editing, and proofreading skills
* Proven ability to create content across digital and print platforms
* Knowledge of SEO and PPC strategy; experience writing ad copy
* Strong research skills and an understanding of industry/market trends
* Proficiency with MS Office and Google Suite
* Experience in the food service or food service equipment industry is a plus
* Formal training in copywriting, storytelling, or content marketing (Google Ads, CMI University, etc.)## ##
** What You’ll Receive
*** Competitive compensation based on experience
* Annual performance bonus
* ESOP participation after one year (100% employee‑owned)
* Medical, dental, vision, 401(k) with company match
* Tuition reimbursement + unlimited Linked In Learning
* Generous PTO + paid holidays
* Onsite wellness clinic with no‑cost preventive care
* 24/7 onsite fitness center supporting whole‑person wellness
* A warm, collaborative, empowering culture## If you're excited by the idea of creating meaningful, high‑impact content within a supportive, employee‑owned culture, we’d love to hear from you.

We’re known in our industry for making the best commercial food equipment in the world. Every day, millions of people eat in restaurants operating Henny Penny equipment. We’re a behind-the-scenes engine in the world’s most demanding kitchens, including long-term partners like McDonald’s, Chick-fil-A, KFC, and Wendy’s. We’re 1,000+ employee-owners who thrive by living a People First mission: to support employees in becoming the best version of themselves both personally and professionally.

We recently completed the largest expansion in our history with the addition of 150,000 square feet on our Eaton campus. This expansion drives development of the world’s most reliable, easy-to-use equipment with an innovative new space for global research and development. We have several collaborative spaces for our project teams, a dedicated electrical engineering lab for our hardware and software engineers, a full model shop for rapid…