Graphic Artist

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*** Current Employees:
If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.***##
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* Position Title:

** Graphic Artist##
** Job Category:
** Academic Staff##
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* Employment Type:

** Regular##
** Job Profile:
** Graphic Designer##
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* Job Duties:

**** Position Summary
** The Graphic Designer develops high-quality visual communications that advance the University of Wisconsin-Eau Claire’s brand, recruitment, engagement, and strategic priorities. Reporting to the Marketing Project Manager, this mostly on-campus position conceptualizes and executes creative solutions across print, digital, environmental (campus signage and branding), and motion platforms.

As a member of the university marketing team, the Graphic Designer collaborates with writers, photographers, videographers, web professionals, and campus partners to translate strategic goals into compelling visual communications. This role serves as a steward of the UW-Eau Claire brand and ensures all materials align with university brand standards, accessibility requirements, and best practices.
** Key Responsibilities
*** Conceptualizes and executes creative solutions across print, digital and motion media.
* Translates marketing and communication strategies into compelling visual communications that support recruitment, retention, and engagement goals.
* Applies creative expertise within established brand and style guidelines to ensure consistency and quality.
* Serves as a steward of the UW-Eau Claire brand, maintaining brand integrity across all materials.
* Manages multiple projects simultaneously, maintaining timelines and quality.
* Prepares production-ready files and ensures deliverables meet technical specifications for print, web, and digital platforms.
* Coordinates with in-house printing services and occasionally external vendors to obtain quotes, manage production timelines and ensure cost-effective solutions.
* Maintains organized project files and documentation.
* Works collaboratively with writers, photographers, videographers, and other marketing specialists to develop integrated campaigns.
* Evaluates requests and recommends effective communication solutions aligned with audience goals and brand strategy.
** Required Qualifications
*** Bachelor’s degree in graphic design, visual communications, marketing, or a related field.
* Minimum of three years of full-time professional experience in graphic design or a related creative role.
* Demonstrated experience applying and working within established brand guidelines.
* Proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
* Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
* Strong organizational, interpersonal, and communication skills.
* Ability to work both independently and collaboratively in a team environment.
** Preferred Qualifications
*** Knowledge of digital accessibility best practices and experience producing content that is usable by individuals with diverse physical and cognitive abilities.
* Experience preparing graphics for web, environmental, print, and digital applications.
* Experience creating motion graphics and assets for video or digital advertising (e.g., After Effects).
* Familiarity with project management tools and collaborative workflows.
* Demonstrated experience designing materials that advance strategic communication goals.##
** Key

Job Responsibilities:

*** Creates, designs, and produces artwork per project specifications through various mediums
* Works collaboratively with other creative professionals, engages in and responds to creative feedback, manages project workflow and timing, maintains files, and follows established work unit processes
* Applies creative expertise within established brand and style guidelines
* Answers questions and provides information and problem resolution options to clients and stakeholders
* Schedules logistics, secures resources, organizes, and monitors art production projects adhering to established timelines and expectations
* Analyzes and identifies cost effective options to meet project requirements##
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