Global Digital Marketing Specialist

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Regular Full-Time Professional Eden Prairie, MN, US

15 days ago Requisition

Salary Range: $75,000.00 To $ Annually

Salary range: $75,000 – 100,000

The base salary listed is a range. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

In addition to the base salary, this position is eligible for a bonus, providing the opportunity to earn additional compensation.

Our Total Rewards programs continue to lead, innovate and embody our core values – caring for the health and wellbeing of all. Zinpro offers a competitive salary and a premium benefits package, including 100% employer-paid healthcare and generous paid time off. We provide a wide range of benefits and resources designed to support you at every stage of life: education assistance, retirement planning, 401(k), disability and long-term care insurance, travel assistance, fitness reimbursement, gift matching, and more.

The Global Digital Marketing Specialist is responsible for overseeing Zinpro’s marketing automation, analytics, agency oversight, and website content execution. This role partners closely with global and regional marketing teams to deliver high‑quality digital campaigns, actionable performance insights and continuous optimization. The position serves as a subject‑matter expert in marketing automation, digital analytics, and emerging practices such as Generative Engine Optimization (GEO).

• Administer and execute global marketing automation and email initiatives using Salesforce Marketing Cloud, including intake of requests, deployment scheduling, quality assurance and performance reporting
• Collaborate with global and regional marketing managers to deliver effective digital campaigns across email, landing pages, cloud pages, and website experiences
• Perform quality assurance testing on digital media campaigns, landing pages, and website updates to ensure accuracy, functionality and brand consistency
• Own and oversee Google Analytics, monitoring Zinpro website traffic, analyzing campaign performance, investigating anomalies and identifying optimization opportunities
• Develop and deliver actionable digital performance reports and insights to Global and Regional Marketing teams, including monthly Global Marketing updates
• Coordinate and partner with external digital agencies by reviewing analytics, aligning on performance metrics and recommending proactive optimizations
• Support website content updates, and drive Generative Engine Optimization (GEO) initiatives by partnering with Web Services and the Global Content Manager to improve discoverability, performance, and user experience.
• Stay current on AI search behavior, algorithm developments, and how people increasingly use AI engines to search for information

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 4-6 years of experience in digital marketing with hands on responsibility for email marketing, marketing automation, website analytics, and campaign reporting
• Experience using Salesforce Marketing Cloud or a comparable marketing automation platform
• Strong working knowledge of Google Analytics (GA4) and digital performance measurement across web, email, paid media and social channels
• Experience with setting up conversion tracking (Google Tag Manager, GA4 events, Meta Pixel, Linked In)
• Self‑directed and proven ability to manage multiple projects simultaneously while maintaining timelines, quality standards, and stakeholder expectations
• Strong analytical skills with the ability to translate data into clear, actionable insights for non‑technical stakeholders
• Excellent written and verbal communication skills and the ability to collaborate effectively across global and regional teams