Social Intelligence Analyst

United Health Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, United Healthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others.

Join us to start Caring. Connecting. Growing together.

The Social Intelligence Analyst supports Enterprise Communications by monitoring and interpreting social and digital conversation to identify experience‑driven issues, emerging risks, and narrative shifts that may require awareness or action. The role has two core areas of focus: sustained attention to experience‑related narratives and day‑to‑day contribution to broader social intelligence work across topics and stakeholders.

Location:

You'll enjoy the flexibility to work remotely
* from anywhere within Minnesota. For all hires in the Minneapolis area, you will be required to work in the office for a minimum of four days per week.

Hours:

Full time, Monday-Friday, 8:00AM-5:00PM

Primary Responsibilities:

* Monitor and analyze social and digital conversation across priority platforms, including Tik Tok, with a consistent focus on experience‑related narratives and ongoing coverage of broader reputational, brand, and issue‑related discussion

* Track themes and patterns over time, distinguishing routine activity from signals that may indicate experience friction, narrative change, or emerging reputational risk

* Assess and contextualize misleading or inaccurate claims, particularly when personal stories or lived experiences are influencing how narratives are forming or spreading

* Contribute to general social intelligence coverage, including monitoring across topics and re‑prioritizing focus as new questions or priorities emerge

* Work alongside other Communications teams, Social Care, and other partners to support issue awareness, triage, and escalation, ensuring experience‑driven signals are considered within broader enterprise context

* Prepare clear, concise updates that explain what is being observed, why it matters, and what it may indicate for Communications and partner teams

* Maintain trackers, documentation, and reference materials that preserve context, support pattern recognition, and enable continuity over time

* Use complementary signals, such as search trends, as context to help interpret or validate social narratives when relevant

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear directions on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

* 3+ years of experience in social listening, communications intelligence, media monitoring, or a related analytical role

* 3+ years of hands‑on experience using social listening or monitoring tools, such as Brandwatch, News Whip, or similar, including query setup and analysis

* 3+ years of experience supporting social monitoring or intelligence work across more than one subject area or issue type, rather than a single, fixed focus area

* Ability to assess social activity and determine what warrants follow‑up, awareness, or escalation

Preferred Qualifications:

* Experience working within or closely alongside Communications, Marketing, customer experience, government affairs, or similar enterprise teams

* Experience monitoring or analyzing health care‑related social conversation, including patient, member, or clinician narratives

* Familiarity with how misinformation and personal narratives can influence perception, trust, or reputational risk

* Comfort balancing sustained focus areas with broader, day‑to‑day intelligence work across evolving topics

* Experience maintaining monitoring documentation or reference materials that support continuity and shared understanding across teams

* Strong written communication skills, with experience translating fragmented or evolving information into clear insights for Communications audiences

*…