Sr. Marketing Communications & Brand Manager

RxFunction is seeking an experienced and driven Senior Marketing Communications and Brand Manager toleadoureffortsinshaping how wetellourstory.

Thisroleisessential toourgrowth aswe scale our business, expand into new specialties, andbuildawareness of Walkasins®, our lower limb sensory prosthesis that improves balance and reduces falls.

You'llplayacentralroleincreating and managing aclear,consistent voice forourbrand,while developingandadvancing ourbrandguidelinesandexecutingamulti-channel communications strategy that supports our commercial expansion.

Responsibilities include,butarenotlimited to,the following:

• Defineandevolve the RxFunction and Walkasinsbrandstostrengthenawareness and credibility across the industry.
• Maintain consistency across allmediaanddevelop/updatebrandguidelines andstyle guides
• Analyzemarketfeedbackandperformancedatatooptimize messagingandpositioning

• Buildandexecuteintegratedcross-channel communication planthatincludesdigital,PR, events and content marketing
• Partner with
  
  Product
  
  Marketing tocreatecontent and messaging thatclearlyconveysour clinical value, resonates withkey decision-makers, and supports lead generation across targeted segments.
• Collaboratecloselywithsales,clinical,and leadership teamstoalignmessaging with business goals and customer needs.

• Developandownacontent calendar thatalignswithclinicalmilestones, marketing campaigns and product launches.
• Inclose collaboration with Product Marketing and vendor partners, oversee creation of marketing materials, suchasbrochures,case studies, presentations,videos,and digital assets.
• Lead website contentstrategyincluding SEOandmanageupdatestoensurealignment with campaigns and customer experience best practices.
• Buildacomprehensive social media strategy fromthegroundup,draft audience-specific content and provide direction on any graphics needed for posts across all platforms
• Developandexecute audience-specificemailcampaigns-leveraging A/Btestingand analytics torefine approved messaging and grow engagement.
• Identify,monitor, track,andreportoutonmarketing communication metricsacrossall channels, partnering with cross-functional teams as needed to collect data.
• Develop and share quarterly marketing communications dashboards

• Leadeventplanningandexecutionfortradeshows, conferences, andindustryforumsto elevate the brand and support business development.
• Identifyandbuildpartnerships thatcanhelpexpandreachorenhance credibility, including thought leaders,healthcare systems,societies,advocacygroupsorveteranorganizations.

• Manage external vendorsandcreativepartners todeliver high-quality workontimeandon budget.
• Track spending, measureROIandprioritizeresourcesforinitiatives withthehighest impact.

• Bachelor'sdegreeinmarketing,communications,orrelatedfield
• 7+yearsofmarketing communications,brandorproductmarketingexperience
• Excellentstorytellingandwritingabilitieswithexperience simplifying complex clinical/technical information
• Proventrackrecordcreating andexecutingintegratedmarketing campaigns across digital and traditional channels
• Strategically minded,driven,highly organized,andaneffectivecommunicator (written and verbally).
• Proficiencywithmarketingtechnologyplatforms(CRM,marketing automation,analytics, Word Press, Google Analytics, Adobe Creative Suite, content management)
• Strongprojectmanagement skillswithabilitytomanage gemultiple prioritiesinfast-paced environments
• Travel up to 25%

• Advanced degree
• 5 years of healthcare and/or medical device industry experience.
• Experienceingrowth-stage orstartupenvironments
• Familiaritywithgovernmentcontractingprocesses
• Experiencewithspecifictools:
  
  Hub Spot,Google Analytics,Adobe Creative Suite
• Eventplanningandpartnershipdevelopmentexperience
• Teamleadershiporvendormanagementexperience