Vice President, Sales International Markets

Job Type: Regular

People are at the heart of our success. Our culture encourages collaboration, transparency, and accountability in order to generate value and achieve sustainable results. Being part of the team means committing to an environment where everyone's impact truly matters.

At Agropur, each role aims to generate value and have a tangible impact on collective performance.

The Vice President, Sales - USA & International Markets is accountable for developing and executing the commercial sales strategy for Agropur Ingredients outside of Canada, with full responsibility for regional sales performance, customer development, portfolio valorization, and customer experience.

• Accelerate the integration and growth of a new portfolio of value‑added whey and milk proteins, through region‑specific commercial strategies aligned with customer needs, application requirements, and market maturity.
• Ensure continued, disciplined valorization of Agropur's commodity portfolio, including whey, permeate, and lactose, while managing market volatility and optimizing customer and channel mix.

A critical expectation of this role is the development of new customer bases globally, expanding Agropur's commercial footprint beyond existing relationships and systematically opening new end‑use segments, customers, and strategic partnerships.

The role leads all sales organizations outside Canada, including the United States, Europe, China, Southeast Asia, and Latin America, and owns the deployment of a Key Strategic Account (KSA) methodology, ensuring consistent, value‑driven account management across all regions.

In addition, the role oversees the Customer Experience (CX) organization, embedding a customer‑centric mindset and ensuring service excellence supports commercial growth objectives.

As a member of the Ingredients Management Committee, this role contributes to enterprise‑level decisions related to portfolio strategy, growth prioritization, commercial investment, and long‑term value creation.

• Define and execute regional commercial sales strategies for the USA and international markets.
• Develop integrated regional sales plans by geography, balancing:
  • Value‑added whey and milk proteins
  • Commodity products (whey, permeate, lactose)
• Establish clear volume, revenue, margin, and contribution targets by region and portfolio.
• Ensure alignment between global portfolio priorities and regional market realities.

• Lead the commercial integration and scale‑up of value‑added whey and milk protein portfolios across all international regions.
• Define regional positioning, segmentation, pricing strategy, and channel approach.
• Partner with Marketing, Innovation, and R&D to translate technical capabilities into compelling customer value propositions.
• Drive portfolio mix evolution toward higher‑margin, more strategic applications.

• Ensure continued, profitable valorization of whey, permeate, and lactose globally.
• Define region‑specific commodity strategies that balance:
  • Volume placement
  • Market exposure
  • Margin protection
• Actively manage customer and channel mix to mitigate volatility and structural risk.

• Own the development of new customer bases across all international regions.
• Identify, prioritize, and pursue:
  • New customers
  • New applications
  • New industry segments
• Establish clear prospecting, qualification, and conversion disciplines across the global sales organization.
• Ensure growth is driven not only by existing accounts, but by structured, sustainable customer acquisition.

• Design, deploy, and institutionalize a Key Strategic Account (KSA) methodology across global sales teams.
• Define criteria for strategic account designation and management.
• Ensure consistent application of:
  • Account planning
  • Value‑creation roadmaps
  • Executive engagement models
• Elevate sales execution from transactional to long‑term strategic partnership management.
• Implement continuous process sales…