Manager, Category & Customer Insights

The Category and Customer Insights Manager is a growth driver for Crystal Farms. This role turns data into clear, compelling stories that unlock revenue growth for our brands and our customers. You will synthesize multiple data sources - syndicated data, customer insights, performance reporting, and market trends - to shape go-to-market strategy, influence customers, and guide internal decision-making across sales, marketing, and IBP.

If you enjoy connecting the dots, translating complexity into action, and partnering cross-functionally to deliver results, this role is built for you.

A Category and Customer Analyst will report to the Category and Customer Insights Manager.

DUTIES AND RESPONSIBILITIES:

Lead customer & category growth (≈40%)

• Build insight‑led, top‑down category stories that fuel national selling strategies and new item commercialization
• Partner with Sales to create customer‑specific presentations that drive distribution, assortment, and merchandising wins
• Identify white‑space opportunities and lead category reviews and joint business planning with key customers
• Set customer prioritization frameworks and expansion targets
• Serve as the category and customer expert to brand and commercial teams

Own insights & analytics (≈40%)

• Develop and manage a best‑in‑class reporting toolkit (dashboards, decomposition, performance tracking)
• Translate syndicated and internal data into clear insights and actionable recommendations
• Maintain and evolve syndicated data systems to reflect portfolio and competitive changes
• Provide forward‑looking perspective through forecasting, seasonality analysis, and trend identification
• Deliver fast, accurate analysis to support marketing, sales, and leadership decisions

Shape integrated business planning (≈20%)

• Lead monthly performance reporting into the Integrated Business Planning (IBP) process
• Connect total business results to underlying drivers across price, promotion, product, and placement
• Identify short‑ and long‑term opportunities and risks, with clear actions to improve performance
• Bring a strong consumer and consumption lens into IBP discussions

Experience & background

• 5+ years of experience in CPG category management or sales analytics
• Hands‑on experience using syndicated data to uncover insights and influence decisions
• Proven ability to turn analysis into persuasive stories and recommendations
• Prior experience working within a CPG organization strongly preferred

Skills & capabilities

• Advanced proficiency in Excel and PowerPoint; comfortable building executive‑ready materials
• Strong analytical mindset with the ability to simplify complex data
• Confident communicator who can influence both internal teams and external customers
• Collaborative, team‑oriented leader with experience guiding or developing an analyst

Education

• Bachelor’s degree in a related field or equivalent relevant work experience
• The above statements are intended to describe the general nature of the work and may not include all the duties associated with this position.