Marketing and Digital Specialist Edina, MN

Marketing and Digital Specialist job at Youth Frontiers. Edina, MN.

Job Description:

Marketing & Digital Specialist

The Marketing & Digital Specialist supports the planning and day-to-day execution of Youth Frontiers’ marketing and communications strategies — connecting people, purpose and brand to advance our mission to inspire character, civility and community. This role translates strategy into actionable, multi-channel campaigns that elevate the brand, drive engagement and support program growth and fundraising success. The Marketing & Digital Specialist helps to design and oversee campaigns, manages digital tools and systems, and ensures Youth Frontiers’ story reaches and inspires key audiences — educators, donors and partners.

The ideal candidate is highly organized, data-driven, creative and deeply collaborative.

• FLSA Exemption Status:
  Exempt
• Work Schedule:
  
  12-month, Full-Time, M-F
• Location:
  
  In-Office (Edina)
• Basis of Pay:
  Salary
• Pay Range: $65,000-$75,000 annually, commensurate with experience
• Department:
  Marketing and Communications
• Benefits:
  Youth Frontiers offers a robust benefit offering, including Medical, Dental, Vision, Life, Short and Long-Term disability, Dependent Care FSA, 403(b) retirement savings with employer matching, generous PTO, and paid volunteer time.

• Develop, design and implement integrated marketing campaigns that support development, school relations, and program goals.
• Collaborate with cross-departmental teams to develop, design and execute audience-specific messaging and engagement journeys.
• Establish campaign KPIs, track outcomes and provide regular performance reports and insights.
• Use data-driven analysis to optimize campaign effectiveness and inform future strategy.
• Manage content and marketing calendars to ensure timely, coordinated delivery of materials and communications.

• Serve as primary administrator and strategist for Salesforce Marketing Cloud Account Engagement (Pardot) — designing, automating and optimizing multi-step donor and client journeys.
• Partner with the Development, School Relations and Database teams to ensure accurate data synchronization and effective segmentation within Salesforce.
• Manage the Youth Frontiers website (currently built on Word Press); oversee updates, landing pages, and microsites to improve user experience, conversion, SEO and GEO performance.
• Lead external web and digital vendors toward effective, sustainable solutions that align with YF’s mission, technology needs and brand.
• Maintain and analyze digital performance metrics across web, email and social media channels.

• Translate the Youth Frontiers brand and mission into compelling creative campaigns and materials.
• Ensure all print, digital and video communications adhere to brand standards for voice, tone and visual identity.
• Collaborate with the Senior Video & Communications Specialist to produce high-quality collateral, digital assets, and event materials.

• Oversee day-to-day project execution and timelines using Asana for task tracking and workflow management.
• Lead project kickoff meetings, manage interdepartmental communication and ensure deadlines are met.
• Contribute to an inclusive, mission-driven team culture that values creativity, accountability and excellence.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of progressive experience in marketing, including 2+ years managing campaigns or projects.
• Proven experience managing Salesforce (CRM) and strong familiarity with Pardot (Marketing Cloud Account Engagement).
• Demonstrated success executing data-driven campaigns with measurable performance outcomes.
• Experience with Asana (or similar project management tools).
• Strong web management skills, including experience with Word Press or other CMS platforms and the ability to manage vendor relationships for larger web initiatives.
• Excellent written and verbal communication skills, with high attention to detail and brand consistency.
• Strong analytical mindset - confident in…