Senior Marketing Specialist

Recon Robotics, Inc., founded in 2005, is a global leader in the research and development of tactical micro-robot systems. From the Recon Scout® robot to the Throwbot® 2 robot, the company focuses on innovative solutions that enhance safety and situational awareness in high-risk operations. Its robot systems are designed to protect law enforcement and military personnel by increasing standoff distance and delivering real-time intelligence.

More than 7,000 systems are deployed worldwide across multiple branches of the United States Armed Forces, international allied forces, and over 800 federal, state, and local law enforcement agencies. Team members at Recon Robotics contribute to technology that has a direct impact on safety and mission success.

This full-time, on-site Marketing Specialist role is based in Edina, MN. The Marketing Specialist will support the promotion of Recon Robotics’ tactical micro-robot systems by executing marketing campaigns, assisting in the development of marketing materials, and coordinating digital and traditional marketing activities. Day-to-day responsibilities include conducting market research, analyzing customer and competitor data, supporting sales initiatives, and helping plan events, trade shows, and demonstrations.

The role also requires a versatile marketer capable of balancing strategic planning with hands‑on execution. The Marketing Specialist must be able to translate technical product information into professional, audience‑appropriate messaging, maintain strong attention to detail, and collaborate effectively with cross‑functional teams to ensure consistency and alignment across all marketing activities.

• Develop and execute marketing campaigns supporting company, product, and sales objectives.
• Create compelling content for websites, email campaigns, social media, brochures, presentations, newsletters, and other marketing materials.
• Translate complex technical concepts into clear, audience-focused messaging.
• Maintain consistent brand voice, messaging, and visual identity across marketing channels.
• Coordinate internal communications and marketing initiatives across departments.

• Manage and update website content, landing pages, and other digital assets.
• Develop and execute email marketing campaigns and customer communications.
• Manage organic social media content and maintain an effective content calendar.
• Monitor website, email, and social media performance and provide recommendations based on results.
• Support digital advertising and lead-generation initiatives as needed.

• Work with internal subject‑matter experts, product teams, sales personnel, and outside partners to develop marketing content.
• Produce case studies, product stories, customer‑focused content, and sales collateral.
• Coordinate photography, video, graphic design, and other creative projects.
• Help develop product launch materials and integrated campaign assets.

• Support planning and execution of industry conferences, trade shows, demonstrations, and customer events.
• Coordinate marketing materials, booth assets, promotional items, presentations, and event logistics.
• Help maximize pre‑event promotion and post‑event lead follow‑up.
• Represent the company professionally at selected events when needed.
• Collaborate with sales and business development teams to develop effective sales tools and campaigns.
• Support product launches, product updates, and go‑to‑market initiatives.
• Help identify customer needs, market trends, and competitive developments.
• Maintain and organize marketing assets to ensure sales teams have current, accurate materials.
• Partner with sales to ensure leads…