Associate Athletic Director For Communications

ASSOCIATE ATHLETIC DIRECTOR FOR COMMUNICATIONS Posting Number

SRGV
9158

1

Edinburg, Texas

Athletics

Exempt

Provides leadership, management, and oversight of all areas of athletic media relations and broadcasting. Provides leadership and guidance for brand management, communications and media relations,and special events for the department. Responsible for the development of integrated creative strategies, planning, and execution of all athletics communication programs.

• Leads, plans, and executes all communication programs,including media relations, creative services, athletic web page,radio, internet, and television broadcasts.
• Manages communications including media relations, sportsinformation, print and electronic publication designs and website development and management.
• Oversees all broadcasts, including ESPN+, Southland International, and English and Spanish radio broadcasts along
  
  Vaqueros Sports Network.
• Serves as part of a department's leadership team for the planning, creation and execution of athletic communicationprograms. Ensures broadcast formats and game start times meet ESPNrequirements and collaborates with corporate sponsor ships team toensure broadcast sponsorship fulfillment.
• Directs proper use of halftime shows to promote university and athletics objectives.
• Works closely with marketing and revenue generating units aspart of ExCom Executive Team.
• Directs postgame press conferences.
• Collaborates with athletics marketing on social mediausage.
• Coordinates with University Marketing and Communications onathletics communications with university-wide or broaderinstitutional impact to ensure consistency with universitymessaging and communication strategies.
• Assists in establishing overall athletics goals, objectives,and strategies as member of department senior staff.
• Ensures the image of the University's Athletics program isaligned with University goals.
• Regularly evaluates programs, assesses progress toward goals,and reports on results to the Sr. VP and Director of Athletics.
• Acts as direct liaison to University's creative services department, National Collegiate Athletic Association (NCAA) and Western Athletic Conference (WAC) communication and creativeservices areas, including the WAC Digital Network.
• Develops athletics public relations plan that focuses on local,regional, and national exposure opportunities through interaction with local, regional, and national media to place/pitch stories andideas.
• Develops, monitors, and manages the operating budget for sportsinformation and communications activities to promoteathletics.
• Plans, implements, and supervises all media relation activities for all athletic programs.
• Creates publications and promotions for athletic programs(i.e., media guides, game programs, etc.)
• Hires, trains and supervises all assigned staff.
• Develops, cultivates, and maintains working relationships with internal/external departments/agencies and other organizations.
• Performs other duties as assigned.

General supervision from assigned supervisor.

Specific supervision of assigned staff.

Bachelor's degree from an accredited university.

None.

None.

Four (4) years of professional experience in media relations and/or marketing including previous administrative and supervisory experience.

Experience obtained in a NCAA Division I or Division IIinstitution.

Use of standard office equipment.

Preferred:
Experience with statistical software,including NCAA Live Stats, and Adobe Creative Cloud products including InDesign, Photoshop, Premiere, and Audition. Basic knowledge of HTML code. Familiarity…