Reservationist​/Sales Systems & Marketing Specialist

Summary

The Reservations/Sales Systems & Marketing Specialist is a hybrid position responsible for supporting the efficient operation of the Reservations Department in alignment with Hyatt brand standards, corporate strategies, and hotel revenue objectives. This position oversees reservations operations, inventory control, room block management, forecasting support, group coordination, guest communications, systems administration, and marketing content management while maximizing room revenue, occupancy, and guest satisfaction.
Working closely with Sales & Marketing, Revenue Management, Front Office, Accounting, the Global Contact Center, and other Rooms Division departments, this role ensures accurate reservation processing, billing setup, inventory utilization, strategic room allocation, digital content accuracy, and exceptional guest experiences.
The Reservations/Sales Systems & Marketing Specialist plays a critical role in balancing transient, group, and crew business to achieve revenue goals while maintaining operational efficiency, inventory integrity, brand standards, and Hyatt service excellence. This role also supports group planning logistics, guest communications, property marketing channels, and guest-facing systems to ensure a seamless customer experience throughout the guest journey.

• Oversee the processing, management, and accuracy of all individual, group, and crew reservations.
• Deliver exceptional customer service throughout the guest journey.
• Manage guest and client communications through telephone, email, and electronic channels.
• Coordinate group communications, rooming lists, booking links, deadline reminders, arrival communications, welcome letters, and post-stay correspondence.
• Handle VIP reservations, special requests, and guest service recovery.
• Maintain high levels of guest satisfaction and adherence to Hyatt brand standards.

• Support hotel revenue optimization through inventory control, room allocation, yield management, and strategic selling practices.
• Collaborate with Revenue Management to execute pricing, forecasting, inventory, and overbooking strategies.
• Monitor room availability, room-type allocations, compression dates, and inventory risks.
• Create, maintain, audit, and manage airline crew, tour, corporate, wedding, and contracted room blocks.
• Monitor block pickup pace, rooming lists, and forecasted demand.
• Partner with Sales, Revenue Management, and Operations teams to maximize group production and hotel performance.

• Support forecasting, inventory planning, demand analysis, and business evaluation initiatives.
• Maintain reservation records, billing instructions, folio routing, deposits, prepayments, and group billing arrangements.
• Assist with reconciling group master accounts in coordination with Accounting.
• Produce reservation, pickup, production, and revenue performance reports.

• Maintain reservation, inventory, rate, billing, and guest information across hotel systems.
• Ensure PMS, CRS, and operational systems remain accurate and functional.
• Monitor rate code accuracy, contractual compliance, and system performance.
• Support implementation of technologies and process improvements.
• Administer HotSoS, ECC, , CVENT, Wedding Pro, Sonifi, Four Winds, Hyatt Personalization Engine, Siggi, Digital Compendium, HQ Plaza App, Elevator Marketing, OTA listings, Ice Portal, and other approved systems.
• Manage guest-facing systems, digital platforms, and marketing channels to ensure content accuracy and brand consistency.

• Work closely with the Global Contact Center and operational departments.
• Build and maintain relationships with airline partners, tour operators, travel agencies, and corporate clients.
• Attend operational meetings and provide updates regarding group activity and arrivals.
• Coordinate site visits, inspections, VIP arrivals, and special events.
• Support team development through collaboration and knowledge sharing.