Personalization Science Product Leader, IQVIA Digital

## Personalization Science Product Leader, IQVIA Digital Apply locations:
Parsippany, New Jersey, United States of America:
Washington, DC:
Atlanta, GA:
Hartford, CT:
Boston, MAtime type:
Full time posted on:
Posted Todayjob requisition :
R1548171
*** IQVIA Digital Overview:
**** IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  

Learn more at
**** Product
* *** The Product team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.
*** Role Summary
** We are seeking a Director of Product Management to lead a portfolio of data-driven personalization products within IQVIA Digital’s Personalization Science suite. This role will own the strategy, roadmap, and execution of solutions that enable healthcare brands to deliver highly targeted, omnichannel engagement with healthcare providers (HCPs) and consumers, powered by IQVIA’s proprietary data and analytics.

This is a hands-on leadership role at the intersection of data, analytics, and marketing technology—responsible for translating complex healthcare datasets and behavioral signals into scalable, client-facing products that drive measurable engagement and business outcomes.
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** What You’ll Own
** Product Strategy & Roadmap  
• Define and execute the roadmap for a portfolio of personalization and audience products, including:
o Behavioral intelligence and engagement platforms (e.g., activity and content consumption insights)   o HCP data and profiling solutions (e.g., multi-attribute segmentation and targeting)   o Audience products (intent-based, predictive, and modeled audiences)   
• Identify opportunities to expand personalization capabilities across channels, use cases, and client segments.________________________________________
** Product Delivery & Execution*
* • Lead end-to-end product development—from concept through launch and iteration.  
• Partner with engineering and data science to build scalable, SaaS-based solutions integrated into a broader martech ecosystem.

• Deliver capabilities that enable right message, right channel, right time engagement across digital touchpoints.________________________________________
** Data & Analytics Innovation*
* • Translate IQVIA’s clinical, behavioral, and engagement data into productized insights and targeting solutions.

• Drive development of:
o Identity resolution and audience building capabilities  o Predictive models and intent signals  o Real-time or near-real-time engagement triggers  
• Work closely with data science teams to operationalize advanced analytics into market-ready offerings.  ________________________________________
** Customer-Centric Product Development*
* • Engage directly with pharma clients, agencies, and internal commercial teams to:
o Validate product-market fit  o Gather requirements and prioritize features  o Ensure products deliver measurable marketing impact  
• Incorporate feedback loops into roadmap decisions and product evolution.  ________________________________________
** Commercial Performance*
* • Support go-to-market strategy, including positioning, packaging, and pricing of products.…